An Integrated Approach To Communication Theory And Research
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An Integrated Approach to Communication Theory and Research
This volume provides an overview of communication study, offering theoretical coverage of the broad scope of communication study as well as integrating theory with research. To explicate the integration process, the chapter contributors -- experts in their respective areas -- offer samples in the form of hypothetical studies, published studies, or unpublished research, showing how theory and research are integrated in their particular fields. The book will appeal to graduate students and faculty members who want a thorough overview of not only the field, but also sample research stemming from its various component parts.
An Integrated Approach to Communication Theory and Research
Author: Michael Brian Salwen
language: en
Publisher: Lawrence Erlbaum Assoc Incorporated
Release Date: 1996
This volume breaks new ground in focusing on integration of theory and research in communication. It is intended to provide both seasoned scholars and beginning students with a "sampler" of current theory and research in various areas of communication study. The book extends the integration process to address issues regarding the integration of mass and speech communication, thus familiarizing the reader with the broader field. The editors hope that the book will inspire scholars to work together in formulating a truly grounded communication approach to communication theory and research.
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