An Empirical Research On Customer Satisfaction Towards Various Services

An Empirical Research on Customer Satisfaction towards Various Services

Empirical Research on Customer Satisfaction Towards Various Services is an insightful academic and practical resource that explores customer satisfaction through the lens of empirical investigation. It focuses on how satisfaction levels vary across service industries by collecting and analyzing primary data, using statistical tools and research methodologies. This book is designed for researchers, academicians, practitioners, and students seeking a deep understanding of the dynamics that influence consumer satisfaction in diverse service environments. Customer Satisfaction Towards Various Services is a comprehensive exploration into one of the most crucial aspects of modern business strategy: customer satisfaction. This book examines how customer expectations, experiences, and perceptions shape their satisfaction levels across different service industries, including banking, healthcare, hospitality, telecommunications, education, FMCG and e-commerce. The book delves into the theoretical foundations of customer satisfaction, drawing upon established models such as SERVQUAL, the Expectation-Confirmation Theory, through a combination of literature reviews, case studies, and primary research data, the author(s) present a comparative analysis of how service quality, responsiveness, reliability, empathy, and customer engagement influence satisfaction in each sector.

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2010 Academy of Marketing Science (AMS) Annual Conference held in Portland, Oregon.

The Customer Satisfaction towards Service Quality of Electrical Equipments