Amazon Com Get Big Fast Pdf
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Buy Now
How Amazon combined branding and relationship marketing with massive distribution infrastructure to become the ultimate service brand in the digital economy. Amazon is ubiquitous in our daily lives—we stream movies and television on Amazon Prime Video, converse with Alexa, receive messages on our smartphone about the progress of our latest orders. In Buy Now, Emily West examines Amazon’s consumer-facing services to investigate how Amazon as a brand grew so quickly and inserted itself into so many aspects of our lives even as it faded into the background, becoming a sort of infrastructure that can be taken for granted. Amazon promotes the comfort and care of its customers (but not its workers) to become the ultimate service brand in the digital economy. West shows how Amazon has cultivated personalized, intimate relationships with consumers that normalize its outsized influence on our selves and our communities. She describes the brand’s focus on speedy and seamless ecommerce delivery, represented in the materiality of the branded brown box; the positioning of its book retailing, media streaming, and smart speakers as services rather than sales; and the brand’s image control strategies. West considers why pushback against Amazon’s ubiquity and market power has come mainly from among Amazon’s workers rather than its customers or competitors, arguing that Amazon’s brand logic fragments consumers as a political bloc. West’s innovative account, the first to examine Amazon from a critical media studies perspective, offers a cautionary cultural study of bigness in today’s economy.
Designing Retail Experience in the 21st Century
Author: D.J. Huppatz
language: en
Publisher: Bloomsbury Publishing
Release Date: 2025-04-03
Covering 2001 to today, Designing Retail Experience in the 21st Century presents readers with a critical, cross-disciplinary perspective on retail design, bringing together scholarship from design, architecture, branding, cultural studies and social studies. Our retail experience has changed profoundly over the past two decades, largely due to the impact of digital technologies. While the rise of smartphones and online commerce threatened to displace 'bricks and mortar' stores, physical shopping has survived and, in some cases, thrived. Today, the most successful brands design experiences that engage customers both within the physical store and in the digital realm. In this book, D.J. Huppatz analyses how corporations design these experiences, how we interact with them, and how they align with broader social, cultural and economic changes. Eight case studies reveal how some of the largest global retail chains, including Apple, Amazon, Nike, Zara, IKEA and LEGO, and smaller chains such as Aesop and Gentle Monster, utilize design to create engaging experiences. Unlike in the past, such corporations consider design in a continuum that extends from architecture and interiors to product and service design, and from website and digital interactions to social media. At the intersection of design and cultural studies, this book provides a critical survey and understanding of design and retail experience in the 21st century.
FastLane
The unique history and development of FastLane, the central nervous system of the National Science Foundation. Since 2000, the National Science Foundation has depended upon its pioneering FastLane e-government system to manage grant applications, peer reviews, and reporting. In this behind-the-scenes account Thomas J. Misa and Jeffrey R. Yost examine how powerful forces of science and computing came together to create this influential grant-management system, assessing its impact on cutting-edge scientific research. Why did the NSF create FastLane, and how did it anticipate the development of web-based e-commerce? What technical challenges did the glitch-prone early system present? Did the switch to electronic grant proposals disadvantage universities with fewer resources? And how did the scientific community help shape FastLane? Foregrounding the experience of computer users, the book draws on hundreds of interviews with scientific researchers, sponsored project administrators, NSF staff, and software designers, developers, and managers.