Allure De Chanel
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Dandyism and Transcultural Modernity
This book views the Neo-Sensation mode of writing as a traveling genre, or style, that originated in France, moved on to Japan, and then to China. The author contends that modernity is possible only on "the transcultural site"—transcultural in the sense of breaking the divide between past and present, elite and popular, national and regional, male and female, literary and non-literary, inside and outside. To illustrate the concept of transcultural modernity, three icons are highlighted on the transcultural site: the dandy, the flaneur, and the translator. Mere flaneurs and flaneurses simply float with the tide of heterogeneous information on the transcultural site, whereas the dandy/flaneur and the cultural translator, propellers of modernity, manage to bring about transformative creation. Their performance marks the essence of transcultural modernity: the self-consciousness of working on the threshold, always testing the limits of boundaries and tempted to go beyond them. To develop the concept of dandyism—the quintessence of transcultural modernity—the Neo-Sensation gender triad formed by the dandy, the modern girl, and the modern boy is laid out. Writers discussed include Liu Na’ou, a Shanghai dandy par excellence from Taiwan, Paul Morand, who looked upon Coco Chanel the female dandy as his perfect other self, and Yokomitsu Riichi, who developed the theory of Neo-Sensation from Kant’s the-thing-in-itself.
Fashion Brands
Analyzes fashion from a marketing perspective including brands, logos, advertising and psychology.
Chanel
No single designer has had as tremendous a hold on style in the twentieth century as Coco Chanel. In this sumptuous, profusely illustrated book, Janet Wallach shows readers Chanel style in all its glory--from the fabulous fashions she created to the glamorous life she led. Like a character in a fairy tale, Coco Chanel rose from being an ordinary seamstress to reigning as the queen of fashion. Chanel was stunningly independent, beautifully feminine, and irresistibly desirable to men; most important, she was never afraid to be herself. A pioneer in an industry dominated by men, she turned her style into the revolutionary chic that set her fashions apart. Borrowing copiously from the wardrobes of her illustrious lovers (among them the Duke of Westminter and Grand Duke Dimitri of Russia), Chanel took trousers, tweeds, riding clothes, cuff links, and even neckties, and cleverly transformed them into elegant women's wear. With an understanding that only a female designer could have, she eased women's formerly confining way of dressing, adapting the freedom of men's clothing without sacrificing sensuality and femininity. Since then, women who seek the look of authority and supreme taste have embraced Chanel. Fans of her couture will devour all the delectable stories behind such Chanel trademarks as fabulous fake pearls, minimalist hats, comfortable and beautifully structured suits, and legendary perfumes, and will marvel at the 150 astonishing photographs and illustrations. A delightful feast of pictures and words as stylish and elegant as the designer herself, "Chanel Style celebrates the woman, the look, and the legend.