Airmax Nike
Download Airmax Nike PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Airmax Nike book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages.
Nike
Author: Tracy Carbasho
language: en
Publisher: Bloomsbury Publishing USA
Release Date: 2010-08-19
This compelling book provides a comprehensive examination of Nike, utilizing never-before-heard interviews with top sports celebrities and the informed perspectives of marketing gurus to explain why Nike has ruled the sports world for more than four decades. Nike's immortal "Just Do It" slogan is displayed at the Smithsonian Institution in Washington, DC. The company's pioneering use of athlete endorsements as the foundation of its marketing and its dedication to incorporating advanced technology and materials in its products has forever changed the world of sports. Amazingly, what is now Nike sprang from the humblest beginnings—two runners with a passion for improving the sport willing to sell shoes out of their cars at track meets. This book provides a comprehensive analysis of the company, giving readers a full appreciation of its fascinating history and the attributes and strategies that have helped Nike outlast its competitors. Material derived from interviews with star athletes and marketing experts lend additional insight into the Nike phenomenon.
Icons of Style: Sneakers
After years of cult success with sneaker freaks around the world, sneakers have finally arrived on the global scene. This comprehensive guide to the most iconic sneakers ever produced covers famous footwear from the classic Nike Air Jordan I and Adidas Superstar to cult favourites such as the Reebok Pump and Vans Half Cab. With photography and detailed analysis throughout, Icons of Style: Sneakers traces the development of sport shoe style from the earliest sneaker trends to the very latest in cutting-edge street fashion.
A Pocket Guide to Nike
Discover the legendary story of Nike, where innovation and a signature swoosh took the world by storm. In this illustrated guide, style writer Josh Sims explores the rise of the world's biggest sportswear company from its humble beginnings in Oregon to global fashion monolith. Featuring all of Nike's most iconic designs, highlighting their industry-defining innovations and pop-culture influence, A Pocket Guide to Nike is an essential read for all style seekers and sneakerheads.