Ai Native Digital Platforms Architecting The Next Wave Of Commerce And Intelligence 2025


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AI-Native Digital Platforms: Architecting the Next Wave of Commerce and Intelligence 2025


AI-Native Digital Platforms: Architecting the Next Wave of Commerce and Intelligence 2025

Author: Author:1-Amit Ojha, Author:2-Mr. Kumar Pal Singh

language: en

Publisher: YASHITA PRAKASHAN PRIVATE LIMITED

Release Date:


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PREFACE In an age where artificial intelligence is no longer a futuristic concept but a fundamental driver of digital transformation, the convergence of AI and platform architecture is redefining how we innovate, interact, and transact. The rise of AI-native digital platforms marks a profound shift in technological design, one that transcends traditional boundaries and paves the way for adaptive, intelligent, and autonomous systems capable of responding to evolving market demands in real time. This book, AI-Native Digital Platforms: Architecting the Next Wave of Commerce and Intelligence, is an exploration of the emerging paradigm in which artificial intelligence is embedded at the very core of digital platform design. It aims to offer a comprehensive framework for understanding how AI reshapes platform architecture—across data pipelines, microservices, edge computing, cloud orchestration, API ecosystems, and user experience personalization. From dynamic supply chains to intelligent customer engagement, AI-native platforms are becoming the backbone of future-ready enterprises. We begin with foundational concepts of digital platforms and AI technologies, then progress through architectural principles, design patterns, case studies, and strategic implementation models. The book addresses key challenges such as ethical AI governance, scalability, interoperability, security, and data sovereignty, all while emphasizing real-world applications across e-commerce, fintech, healthcare, smart cities, and industrial automation. Intending for technology leaders, architects, data scientists, product strategists, and academic researchers, this book bridges the gap between theoretical AI capabilities and practical platform engineering. It reflects a multi-disciplinary perspective shaped by innovations in machine learning, distributed systems, human-centered design, and business intelligence. As AI-native platforms become central to global digital economies, the decisions we make today will influence the societal, ethical, and economic fabric of tomorrow. This book is a guide and a call to action—for building platforms that are not only intelligent but also inclusive, sustainable, and resilient. Authors

Digital and Social Media Marketing


Digital and Social Media Marketing

Author: Nripendra P. Rana

language: en

Publisher: Springer Nature

Release Date: 2019-11-11


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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

AI Smart-Enabled Architecture and Infrastructure for Higher Education


AI Smart-Enabled Architecture and Infrastructure for Higher Education

Author: van Wyk, Micheal M.

language: en

Publisher: IGI Global

Release Date: 2025-07-03


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Artificial intelligence (AI) transforms the landscape of higher education, creating smart-enabled architecture and infrastructure that redefines how campuses operate and evolve. By integrating AI technologies into the physical and digital frameworks of universities, institutions can create more adaptive, efficient, and student-centered environments. From intelligent energy management systems and predictive maintenance in campus buildings to AI-powered learning platforms and data-driven administrative tools, it enhances both operational performance and academic delivery. As higher education faces growing demands for innovation, sustainability, and personalized experiences, AI-enabled architecture and infrastructure may shape future campuses. AI Smart-Enabled Architecture and Infrastructure for Higher Education explores the integration of intelligent technologies into higher education organizations. It explores how AI and machine learning can provide tools to reduce digital divides and address issues of educational disparity through inclusion and equity. This book covers topics such as education infrastructure, sustainability, and digital technology, and is a useful resource for computer engineers, business owners, educators, academicians, researchers, and scientists.