Ai And The Future Of Smart Marketing

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AI AND THE FUTURE OF SMART MARKETING

Author: Tamil Selvi K Ganesan
language: en
Publisher: Notion Press
Release Date: 2025-01-18
Marketing is everywhere, and it’s only going to get bigger. As the world changes, one question keeps coming up—is AI the future of Smart marketing? AI is now stepping in, offering new ways to make those connections faster, smarter, and more personal than ever before. With endless possibilities ahead, This book explores how AI can be used to make marketing smarter and more efficient, helping brands reach the right people at the right time. The question isn't whether AI will be part of marketing; it's how far it will take us.
Smart Financial Market: AI and the Future of Banking

Author: Pritam Mehta
language: en
Publisher: Centre for Academic Research and Excellence
Release Date: 2024-08-25
Smart Financial Market: AI and the Future of Banking offers a comprehensive exploration of how artificial intelligence is transforming the financial industry. This essential read covers critical topics such as FinTech innovations, robo-advising, and evolving payment methods. The book is a collaboration of experts, including engineers, professors, law students, and bank managers, ensuring that the content is both authoritative and up-to-date with the current landscape. Delving into the intersection of technology and finance, this book provides readers with insights into the latest AI-driven solutions that are reshaping banking services. From the rise of FinTech startups disrupting traditional banking models to the advent of robo-advisors offering personalized financial guidance, this book examines how AI is creating new opportunities and challenges within the financial sector.
Using Artificial Intelligence in Marketing

Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. This book is the ultimate guide to embracing the opportunity that AI can bring for your marketing. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring. Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.