Affect Emotion And Rhetorical Persuasion In Mass Communication


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Affect, Emotion, and Rhetorical Persuasion in Mass Communication


Affect, Emotion, and Rhetorical Persuasion in Mass Communication

Author: Lei Zhang

language: en

Publisher: Routledge

Release Date: 2018-10-09


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This volume examines the interplay between affect theory and rhetorical persuasion in mass communication. The essays collected here draw connections between affect theory, rhetorical studies, mass communication theory, cultural studies, political science, sociology, and a host of other disciplines. Contributions from a wide range of scholars feature theoretical overviews and critical perspectives on the movement commonly referred to as "the affective turn" as well as case studies. Critical investigations of the rhetorical strategies behind the 2016 United States presidential election, public health and antiterrorism mass media campaigns, television commercials, and the digital spread of fake news, among other issues, will prove to be both timely and of enduring value. This book will be of use to advanced undergraduates, graduate students, and active researchers in communication, rhetoric, political science, social psychology, sociology, and cultural studies.

Veg(etari)an Arguments in Culture, History, and Practice


Veg(etari)an Arguments in Culture, History, and Practice

Author: Cristina Hanganu-Bresch

language: en

Publisher: Springer Nature

Release Date: 2020-12-12


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This collection explores the arguments related to veg(etari)anism as they play out in the public sphere and across media, historical eras, and geographical areas. As vegan and vegetarian practices have gradually become part of mainstream culture, stemming from multiple shifts in the socio-political, cultural, and economic landscape, discursive attempts to both legitimize and delegitimize them have amplified. With 12 original chapters, this collection analyses a diverse array of these legitimating strategies, addressing the practice of veg(etari)anism through analytical methods used in rhetorical criticism and adjacent fields. Part I focuses on specific geo-cultural contexts, from early 20th century Italy, Serbia and Israel, to Islam and foundational Yoga Sutras. In Part II, the authors explore embodied experiences and legitimation strategies, in particular the political identities and ontological consequences coming from consumption of, or abstention from, meat. Part III looks at the motives, purposes and implication of veg(etari)anism as a transformative practice, from ego to eco, that should revolutionise our value hierarchies, and by extension, our futures. Offering a unique focus on the arguments at the core of the veg(etari)an debate, this collection provides an invaluable resource to scholars across a multitude of disciplines.

Discordant Pandemic Narratives in the U.S.


Discordant Pandemic Narratives in the U.S.

Author: Shing-Ling S. Chen

language: en

Publisher: Bloomsbury Publishing PLC

Release Date: 2022-06-22


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The U.S. pandemic narratives which embodied many conflicting structures failed to provide guidance for groups and individuals to construct a clear understanding of the pandemic or a consistent measure to combat the disease. This book provides a careful examination of the discordant narratives that embodied the chaos, tensions, and conflicts in the U.S. pandemic responses. The ultimate goal of this volume is to help groups and individuals understand just what went wrong in the U.S. pandemic responses.