Advanced Methodologies And Technologies In Media And Communications


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Advanced Methodologies and Technologies in Media and Communications


Advanced Methodologies and Technologies in Media and Communications

Author: Mehdi Khosrow-Pour

language: en

Publisher: Information Science Reference

Release Date: 2018-08-17


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"This book provides emerging research on the modern effects of media on cultures, individuals, and groups. While highlighting a range of topics such as social media use and marketing, media influence, and communication technology, this book explores how these advancements shape and further the global society"--

Advanced Methodologies and Technologies in Media and Communications


Advanced Methodologies and Technologies in Media and Communications

Author: Khosrow-Pour, D.B.A., Mehdi

language: en

Publisher: IGI Global

Release Date: 2018-10-19


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Media and communication advancements allow individuals across the globe to connect in the blink of an eye. Individuals can share information and collaborate on new projects like never before while also remaining informed on global issues through ever-improving media outlets and technologies. Advanced Methodologies and Technologies in Media and Communications provides emerging research on the modern effects of media on cultures, individuals, and groups. While highlighting a range of topics such as social media use and marketing, media influence, and communication technology, this book explores how these advancements shape and further the global society. This book is an important resource for media researchers and professionals, academics, students, and communications experts seeking new information on the effective use of modern technology in communication applications.

Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship


Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship

Author: Khosrow-Pour, D.B.A., Mehdi

language: en

Publisher: IGI Global

Release Date: 2018-11-09


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As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback. Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.