Advanced Blackberry 6 Development
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Advanced BlackBerry 6 Development
BlackBerry devices and applications are selling by the millions. As a BlackBerry developer, you need an advanced skill set to successfully exploit the most compelling features of the platform. This book will help you develop that skill set and teach you how to create the most sophisticated BlackBerry programs possible. With Advanced BlackBerry 6 Development, you’ll get a comprehensive look at the new features included with SDK 6, including the web and widgets SDK, the web browser, and more. You’ll also learn how to take advantage of BlackBerry media capabilities such as the camera and video playback. The book also shows you how to send and receive text and multimedia messages, use powerful cryptography libraries, and connect with the user’s personal and business contacts and calendar. Not only will you be learning how to use these APIs, but you’ll also be building a program that takes full advantage of them: a wireless media-sharing app. Each chapter’s lessons will be applied by enhancing the app from a prototype to a fully polished program. Along the way, you'll learn how to differentiate your product from other downloads by fully integrating with the new BlackBerry 6 operating system. Your app will run in the browser and within device menus, just like software that comes with the phone. You will even learn BlackBerry's new Web browser features, Web standards-based software development kit, and more. Once you are comfortable with writing apps, this book will show you how to take them to the next level. You’ll learn how to move from running on one phone to running on all phones, and from one country to all countries. You’ll additionally learn how to support your users with updates. No other resource compares for mastering the techniques needed for expert development on this mobile platform.
Fruit Breeding
Author: Maria Luisa Badenes
language: en
Publisher: Springer Science & Business Media
Release Date: 2012-01-13
Fruit Breeding is the eighth volume in the Handbook of Plant Breeding series. Like the other volumes in the series, this volume presents information on the latest scientific information in applied plant breeding using the current advances in the field, from an efficient use of genetic resources to the impact of biotechnology in plant breeding. The majority of the volume showcases individual crops, complemented by sections dealing with important aspects of fruit breeding as trends, marketing and protection of new varieties, health benefits of fruits and new crops in the horizon. The book also features contributions from outstanding scientists for each crop species. Maria Luisa Badenes Instituto Valenciano de Investigaciones Agrarias (IVIA), Valencia, Spain David Byrne Department of Horticultural Sciences, Texas A&M University, College Station, TX, USA
Developing Relationships, Personalization, and Data Herald in Marketing 5.0
Within the past decade, marketing has experienced three major challenges: generation gap, prosperity polarization, and digital divide. The disconnect between older corporate executives and their younger managers and customers has proven to be a significant challenge. Digitalization brings fear of the unknown with the threats of job loss and privacy concerns. However, it also brings the promise of exponential growth and better living for humanity. Businesses must break the divide to ensure that technological advancement will move forward and not be welcomed with resentment. Developing Relationships, Personalization, and Data Herald in Marketing 5.0 contrasts the advantages and disadvantages of modern marketing over traditional marketing and focuses on identifying how companies and society can be benefited by the technological advancement of marketing. Covering topics such as customer engagement, neuromarketing, and review rating prediction, this premier reference source is an essential resource for business leaders, marketing professionals, students and educators of higher education, university libraries, researchers, and academicians.