Adapting To Win
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Adaptability
Adaptability is the key human trait. The ability to adapt faster and smarter than the situation is what makes the powerful difference between adapting to cope and adapting to win. Our history is a story of adaptation and change. And in this time of brutal competition and economic uncertainty, it has never been more important to understand how to adapt successfully. In a series of powerful rules, Max McKeown explores how to increase the adaptability of you and your organization to create winning positions. Fascinating real-world examples from business, government, the military and sport bring the rules of adaptability to life - from the world s most innovative corporations to street-level creativity emerging from the slums. Adaptability is a powerful, practical and inspirational guide to success in uncertain times.
The Hard Way
Author: Mark 'Billy' Billingham
language: en
Publisher: Simon and Schuster
Release Date: 2019-10-31
THE SUNDAY TIMES BESTSELLER. ‘The SAS and all it stands for is exemplified in men such as Mark ‘Billy’ Billingham. They are the backbone of the British military and I for one am thankful he is on our side!’ – Sir Ranulph Fiennes 'The most experienced Special Forces soldier in recent memory. The Hard Way is brutally brilliant.' – Tom Marcus, Number One bestselling author of Soldier Spy Mark ‘Billy’ Billingham grew up tough, a grim future ahead of him offering little respite from the hostile streets he walked. Leaving school at thirteen, he ran with gangs in Walsall – and almost died in a knife fight. At sixteen, Billy discovered the British armed forces. It would be the making of him. Billingham would succeed in passing the Parachute Regiment’s arduous ‘P Company’ selection and training, going on to serve with 3 PARA. He then took on an even bigger challenge: selection for the SAS – the elite special forces unit known for excellence in operating under extreme conditions. Billy excelled in this field, undertaking numerous classified and life-threatening missions. After leaving the army, Billy served as bodyguard to Hollywood stars, including Tom Cruise, Angelina Jolie and Brad Pitt. The Hard Way details Billy’s story thus far, but will also educate and enthral those wishing to seek a challenge and conquer it – the SAS way.
How to Win Campaigns
How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's key steps and tools provide models of motivation, analysis and communication structure. This fully revised and updated second edition includes the following new features: * Campaign Master Planner * Political Checklist * Motivational Values * Behaviour Change * Campaigning and the Climate Issue * Dealing With Disasters * Using Celebrities * Being Interesting * Brainstorming * Visual Narratives * A Strategy For Values, Behaviour, Politics and Opinion * Emergencies * Tame and Wicked Problems * How To Tell If You Are Winning * Plus all new case studies on - new media and the Obama campaign, the smoking ban, chemicals and health and greening Apple computers.