A Pragmatic Logic For Commands
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A Pragmatic Logic for Commands
Author: Melvin Joseph Adler
language: en
Publisher: John Benjamins Publishing
Release Date: 1980-01-01
The purpose of this essay is to both discuss commands as a species of speech act and to discuss commands within the broader framework of how they are used and reacted to.
A Pragmatic Logic for Commands
Author: Melvin Joseph Adler
language: en
Publisher: John Benjamins Publishing
Release Date: 1980-01-01
The purpose of this essay is to both discuss commands as a species of speech act and to discuss commands within the broader framework of how they are used and reacted to.
Contemporary Marketing and Consumer Behavior
This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour; and the production of consumption. They are examined using anthropological perspectives and methods ranging from materialistic to semiotic.