A Practical Introduction To Mixed Methods For Business And Management
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A Practical Introduction to Mixed Methods for Business and Management
An introduction to mixed methods research, explaining the types of research questions that mixed methods are best suited to answering and guiding students through using this method successfully in their own research-based dissertation or project.
A Practical Introduction to Mixed Methods for Business and Management
Mixed Methods Research for Business and Management guides students and researchers through how to use this methodology successfully in a research-based dissertation or project. The book introduces the concepts and debates associated with combining methods, and illustrates the many benefits, and hazards, of undertaking a mixed methods study. Example studies from across business and management disciplines bring the text to life throughout. The reader is taken step-by-step through the mixed methods process from developing a mixed methods study, through designing and conducting it, and finally, reporting on the results. Suitable for business and management students and researchers undertaking their own mixed methods research.