A Normative Methodology For Modeling Consumer Response To Innovation

A Normative Methodology for Modeling Consumer Response to Innovation

After emphasizing the role of consumers in the success and failure of products and services, a methodology is proposed to improve the effectiveness of the creative design and strategic implementation of innovative new products and services. This methodology integrates knowledge in the fields of psychometrics, utility theory and stochastic choice modeling. The methodology consists of a consumer response and a managerial design process. The design process is one of idea generation, evaluation, and refinement while the consumer response is based on consumer measurement, models of the individual choice process, and aggregation of predictions of individual choices.

1976-1978 Published Results of the Program of University Research, Research and Special Programs Administration, U.S. Department of Transportation

Marketing Research and Modeling: Progress and Prospects

Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.