A Man On The Moon By Andrew Chaikin
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A Man on the Moon
"The authoritative masterpiece" (L. A. Times) on the Apollo space program and NASA's journey to the moon This acclaimed portrait of heroism and ingenuity captures a watershed moment in human history. The astronauts themselves have called it the definitive account of their missions. On the night of July 20, 1969, our world changed forever when Neil Armstrong and Buzz Aldrin walked on the moon. Based on in-depth interviews with twenty-three of the twenty-four moon voyagers, as well as those who struggled to get the program moving, A Man on the Moon conveys every aspect of the Apollo missions with breathtaking immediacy and stunning detail. A Man on the Moon is also the basis for the acclaimed miniseries produced by Tom Hanks, From the Earth to the Moon, now airing and streaming again on HBO in celebration of the 50th anniversary of Apollo 11.
Marketing the Moon
One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations.
A Passion for Mars
"In A Passion for Mars Andrew Chaikin, who covered Mars exploration as a science journalist and took part in the first Mars landing, chronicles this epic quest and the enduring dream of going to Mars. Based on first-person interviews and animated by the author's own passion, this is the story of Earthbound explorers and their robotic surrogates caught in the irresistible pull of the Red Planet." "A Passion for Mars is illustrated by spectacular photographs - many rarely seen and presented in unprecedented quality - sent back by four decades of robotic explorers, and visionary artwork that renders our Martian future."--BOOK JACKET.