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The Art of Thinking Clearly


The Art of Thinking Clearly

Author: Rolf Dobelli

language: en

Publisher: Hachette UK

Release Date: 2013-04-11


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OVER 3 MILLION COPIES SOLD Making better choices will transform your life at work, at home, forever If you want to lead a happier, more prosperous life, you don't need shiny gadgets, complicated ideas or frantic activity. You just need to make better choices. From why you should not accept a free drink to why you should keep a diary, from dealing with a personal problem to negotiating at work, The Art of Thinking Clearly is a simple, straightforward and always surprising guide to a better, smarter you. SEE HOW THE ART OF THINKING CLEARLY IS CHANGING READERS' LIVES 'Everyone in business should read this superb book' ⭐ ⭐ ⭐ ⭐ ⭐ 'I've read this book so many times I've lost count. Being a manager for many years it has been very useful in helping me help myself and others to think more rationally about different challenges and situations. Highly recommend it' ⭐ ⭐ ⭐ ⭐ ⭐ 'The concepts in this book are so smart and straightforward, you will kick yourself for not knowing and applying them in your life already' ⭐ ⭐ ⭐ ⭐ ⭐ 'Reading this book has helped me realise how much flaws I have in my thinking. It's a great read' ⭐ ⭐ ⭐ ⭐ ⭐ 'For those genuinely looking to build a better thinking and rationale and do not mind putting lots of effort to it then I find this the perfect book' ⭐ ⭐ ⭐ ⭐ ⭐ 'A book to shift your perception' ⭐ ⭐ ⭐ ⭐ ⭐ 'It definitely changed the way I am approaching problems and dealing with life's little challenges' ⭐ ⭐ ⭐ ⭐ ⭐

The Art of Thinking Clearly


The Art of Thinking Clearly

Author: Rolf Dobelli

language: en

Publisher: Harper Collins

Release Date: 2014-05-06


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A world-class thinker counts the 100 ways in which humans behave irrationally, showing us what we can do to recognize and minimize these “thinking errors” to make better decisions and have a better life Despite the best of intentions, humans are notoriously bad—that is, irrational—when it comes to making decisions and assessing risks and tradeoffs. Psychologists and neuroscientists refer to these distinctly human foibles, biases, and thinking traps as “cognitive errors.” Cognitive errors are systematic deviances from rationality, from optimized, logical, rational thinking and behavior. We make these errors all the time, in all sorts of situations, for problems big and small: whether to choose the apple or the cupcake; whether to keep retirement funds in the stock market when the Dow tanks, or whether to take the advice of a friend over a stranger. The “behavioral turn” in neuroscience and economics in the past twenty years has increased our understanding of how we think and how we make decisions. It shows how systematic errors mar our thinking and under which conditions our thought processes work best and worst. Evolutionary psychology delivers convincing theories about why our thinking is, in fact, marred. The neurosciences can pinpoint with increasing precision what exactly happens when we think clearly and when we don’t. Drawing on this wide body of research, The Art of Thinking Clearly is an entertaining presentation of these known systematic thinking errors--offering guidance and insight into everything why you shouldn’t accept a free drink to why you SHOULD walk out of a movie you don’t like it to why it’s so hard to predict the future to why shouldn’t watch the news. The book is organized into 100 short chapters, each covering a single cognitive error, bias, or heuristic. Examples of these concepts include: Reciprocity, Confirmation Bias, The It-Gets-Better-Before-It-Gets-Worse Trap, and the Man-With-A-Hammer Tendency. In engaging prose and with real-world examples and anecdotes, The Art of Thinking Clearly helps solve the puzzle of human reasoning.

Confessions of the Pricing Man


Confessions of the Pricing Man

Author: Hermann Simon

language: en

Publisher: Springer

Release Date: 2015-10-20


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The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of the latest electronic gadget to the bewildering gyrations of oil futures to markdowns at the bargain store, price is the most powerful and pervasive economic force in our day-to-day lives and one of the least understood. The recipe for successful pricing often sounds like an exotic cocktail, with equal parts psychology, economics, strategy, tools and incentives stirred up together, usually with just enough math to sour the taste. That leads managers to water down the drink with hunches and rules of thumb, or leave out the parts with which they don’t feel comfortable. While this makes for a sweeter drink, it often lacks the punch to have an impact on the customer or on the business. It doesn’t have to be that way, though, as Hermann Simon illustrates through dozens of stories collected over four decades in the trenches and behind the scenes. A world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives, Simon’s lifelong journey has taken him from rural farmers’ markets, to a distinguished academic career, to a long second career as an entrepreneur and management consultant to companies large and small throughout the world. Along the way, he has learned from Nobel Prize winners and leading management gurus, and helped countless managers and executives use pricing as a way to create new markets, grow their businesses and gain a sustained competitive advantage. He also learned some tough personal lessons about value, how people perceive it, and how people profit from it. In this engaging and practical narrative, Simon leaves nothing out of the pricing cocktail, but still makes it go down smoothly and leaves you wanting to learn more and do more—as a consumer or as a business person. You will never look at pricing the same way again.