The Theory and Practice of Forecasting Big Data in Macroeconomics

The guide to theory and practice of forecasting business opportunities using big data & analyticsMany businesses today are increasingly interested in utilizing big data technologies for supporting their business intelligence so that it is becoming more and more important to understand the various forecast methods in macroeconomics.By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Forecasting in a Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities. Designed to be an accessible resource, this essential book does not include exhaustive coverage of all analytical techniques, instead focus on forecasting techniques that really provide added value in business environments.The book draws on author Brighter Point's expertise on the topics of sources, types, forecasting, big data, analytics and its applications. Contains an overview of the visionary ideas and current developments on the strategic use of forecasting and analytics for businesses.