X Force 14 60 Rowenta

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Marketing Identities Through Language

Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
Smart Textiles

From a holistic perspective, this handbook explores the design, development and production of smart textiles and textile electronics, breaking with the traditional silo-structure of smart textile research and development. Leading experts from different domains including textile production, electrical engineering, interaction design and human-computer interaction (HCI) address production processes in their entirety by exploring important concepts and topics like textile manufacturing, sensor and actuator development for textiles, the integration of electronics into textiles and the interaction with textiles. In addition, different application scenarios, where smart textiles play a key role, are presented too. Smart Textiles would be an ideal resource for researchers, designers and academics who are interested in understanding the overall process in creating viable smart textiles.
Complexity Management

Author: Michael Marti
language: en
Publisher: Springer Science & Business Media
Release Date: 2007-12-28
Michael Marti presents a complexity management model that is based on the reasoning that product architecture determines to a considerable extent how external complexity is translated into physical products. The model demonstrates a procedure to optimize a product’s architecture and is applied to several industrial products.