Writing Winning Proposals Pr Cases Third Edition
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Writing Winning Proposals
Writing Winning Proposals: Public Relations Cases teaches students, as well as practitioners, how to conceptualize and write public relations plans and proposals from the perspective of the plan reviewer -- typically non-public relations practitioners. The process illustrated within the book is designed to win approval from the plan reviewers and to foster a path for award-winning plan writing. The book thoroughly describes components of the plan, and then provides many actual cases to further demonstrate the strategy and thought process behind plan construction. The cases have multiple suggested writing assignments, role plays, and case problems. These help students and practitioners explore progression of plan construction in various avenues where public relations may be required and practiced. Cases highlighting community relations and engagement, media relations, employee relations and empowerment, government relations, crisis management and prevention, risk communication, corporate communication, social media implementation, arts and entertainment, corporate communication, social responsibility, promotional endeavors, and event planning are all included. Writing Winning Proposals is ideal for introductory public relations courses, as well as courses in public relations writing, plans, and campaigns. It can also be used as an academic text supplement, a campaigns workbook, or for strategic planning.
Writing Winning Business Proposals, Third Edition
Author: Richard Freed
language: en
Publisher: McGraw Hill Professional
Release Date: 2010-10-21
Winning proposals that turn prospects into clients Based on the proposal-writing system used at A.T. Kearney and KPMG Peat Marwick, Writing Winning Business Proposals features proven strategies, along with worksheets and other tools that clearly show clients what they want and will easily seal the deal. Thoroughly updated, the third edition offers general guidelines that apply to all business proposals making this the must-have proposal-writing book to have on hand. Writing Winning Business Proposals features: Winning formula from top consultants proven to work for any proposal Complete step-by-step process, walking you through all the difficulties Up-to-date, user-friendly redesign with new worksheets and charts Updates on fees and collaboration If you're seeking approval for projects, or want a client to buy, invest or do something, Writing Winning Business Proposals is the reference you need to get you to get them to do what you want.
Writing Winning Business Proposals, Third Edition
Author: Richard C. Freed
language: en
Publisher: McGraw Hill Professional
Release Date: 2010-11-19
Winning proposals that turn prospects into clients Based on the proposal-writing system used at A.T. Kearney and KPMG Peat Marwick, Writing Winning Business Proposals features proven strategies, along with worksheets and other tools that clearly show clients what they want and will easily seal the deal. Thoroughly updated, the third edition offers general guidelines that apply to all business proposals making this the must-have proposal-writing book to have on hand. Writing Winning Business Proposals features: Winning formula from top consultants proven to work for any proposal Complete step-by-step process, walking you through all the difficulties Up-to-date, user-friendly redesign with new worksheets and charts Updates on fees and collaboration If you're seeking approval for projects, or want a client to buy, invest or do something, Writing Winning Business Proposals is the reference you need to get you to get them to do what you want.