Writing Fundamentals Macmillan Pdf
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Fundamentals of Public Relations and Marketing Communications in Canada
Author: William Wray Carney
language: en
Publisher: University of Alberta
Release Date: 2015-08-05
Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application—and generously supplemented with examples and case studies—the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada. Foreword by Mike Coates. Contributors: Colin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D’Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Allison G. MacKenzie, Sheridan McVean, Charles Pitts, David Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der Meer, Ashleigh VanHouten, Cynthia Wrate, and Anthony R. Yue. Sponsor: Hill + Knowlton Strategies
Writing Sentences
Writing Sentences introduces students to the most common and useful structures in basic written English. Each unit introduces relevant vocabulary and culminates with an enjoyable writing activity that takes students through the steps of the writing process: brainstorming ideas, arranging ideas with the help of a graphic organiser, writing a short text, and sharing the finished product with classmates.
Breakthrough Plus
A communication-focussed course in American English. This flexible course builds confidence through an emphasis on speaking and listening skills, and enhances learning through the innovative and interactive digibook. The Teacher's Resource Book Pack contains teacher's notes, a test generator CD-ROM and a webcode for the Digibook.