What Is An Action Trigger
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Talk Triggers
Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: Proprietary research into why and how customers talk More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.
Setting up a drought Anticipatory Action trigger mechanism
Author: Food and Agriculture Organization of the United Nations
language: en
Publisher: Food & Agriculture Org. [Author] [Author]
Release Date: 2024-07-18
An Anticipatory Action approach seeks to identify multiple windows of opportunity for action throughout the duration of predictable shocks, such as drought. It links early warning information with flexible financing to trigger actions that reduce the impact on the most vulnerable. A robust, context-specific trigger mechanism is at the heart of this approach, as it produces early warning triggers for the activation of anticipatory actions to protect diverse livelihood groups at the right time and with as little uncertainty as possible. Drawing on the experience of the Food and Agriculture Organization of the United Nations and its partners in implementing Anticipatory Action, this guidance document outlines five steps for establishing an Anticipatory Action trigger mechanism for drought.
Active Rules in Database Systems
Author: Norman W. Paton
language: en
Publisher: Springer Science & Business Media
Release Date: 2012-09-07
Active rules provide a new and important method for designing databases and the subject is seeing an increasing amount of attention from commercial database companies. This book provides a timely survey of the field from the point of view of some of the subject's most active researchers. The book is divided into several parts, organized by theme: the first, Fundamentals covers the underlying methodology reagrding active rules, next comes a collection of chapters which cover formal specification, rule analysis, performance analysis, and support tools, the third part is devoted to a number of chapters covering the implementation of active rules in a number of commercial systems. Finally, come sections on applications and future directions that research may take. All researchers in databases will find this provides a valuable overview of this topic.