This Is Marketing You Can T Be Seen Until You Learn To See Analysis
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Summary & Analysis of This Is Marketing
PLEASE NOTE: This is a summary and analysis of the book and not the original book. If you'd like to purchase the original book, please paste this link in your browser: https://amzn.to/2MiiGc6 In his 19th bestseller, This is Marketing: You Can’t Be Seen Until You Learn to See, Seth Godin turns everything you think about marketing on its head, presenting a simple but novel idea: marketers exist to serve the audience they target. What does this ZIP Reads Summary Include? - Synopsis of the original book - Breakdown of the seven practices to help you work smarter - Key takeaways from each chapter - Tips on how to put the practices into action - How to avoid getting burned out - Editorial Review - Background on Morten T. Hansen About the Original Book: In his book This is Marketing: You Can’t Be Seen Until You Learn to See, Seth Godin presents an original and stimulating theory of how to accomplish effective marketing. This approach centers on making meaningful change and ultimately making people’s lives better. Godin believes that marketers should serve the client, rather than the other way around. Based on 30+ years of marketing expertise, Godin presents a book chock-full of novel ideas supported by fascinating case studies, from Tesla to the National Rifle Association. This is Marketing will forever change the way you define a successful campaign. DISCLAIMER: This book is intended as a companion to, not a replacement for, This is Marketing: You Can’t Be Seen Until You Learn to See ZIP Reads is wholly responsible for this content and is not associated with the original author in any way. Please follow this link: https://amzn.to/2MiiGc6 to purchase a copy of the original book. We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
SUMMARY BUNDLE | Measure What Matters
PLEASE NOTE: This is a collection of summaries, analyses, and reviews of the books, and NOT the original books. ZIP Reads is wholly responsible for this content and is not associated with the original author in any way. If you are the author, publisher, or representative of the original work, please contact [email protected] with any questions or concerns. Whether you'd like to deepen your understanding, refresh your memory, or simply decide whether or not these books are for you, ZIP Reads Summary & Analysis is here to help. Absorb everything you need to know in about 20 minutes per book! This ZIP Reads Summary & Analysis Bundle includes: - Summary & Analysis of Measure What Matters | A Guide to the Book by John Doerr - Summary & Analysis of Loonshots | A Guide to the Book by Safi Bahcall - Summary & Analysis of This Is Marketing | A Guide to the Book by Seth Godin - Summary & Analysis of Fanatical Prospecting | A Guide to the Book by Jeb Blount - Summary & Analysis of Astroball | A Guide to the Book by Ben Reiter Each summary includes key takeaways and analysis of the original book to help you quickly absorb the author's wisdom in a distilled and easy-to-digest format. ZIP Reads' summaries mean you save time and money reading only what you need. Buy this five-book bundle and start growing your business the smart way TODAY! Measure What Matters Overview John Doerr presents an engaging, easy-to-read, and practical methodology for realizing your professional goals through OKRs, or, Objectives and Key Results in his bestselling book, Measure What Matters. Learn how to focus your business exactly where it can do the most good. Loonshots Overview In his thought-provoking book, Loonshots, physicist and entrepreneur Safi Bahcall explains how the world we see around us is the culmination of crazy ideas by individuals who refused to accept the status quo and boldly chased after a greater vision. This Is Marketing Overview In his 19th bestseller, Seth Godin turns everything you think about marketing on its head, presenting a simple but novel idea: marketers exist to serve the audience they target. Fanatical Prospecting Overview Fanatical Prospecting is a brief but powerful wake-up call to any salesperson or team leader. It tackles the concept of prospecting from the perspective of a salesperson, sales manager and prospect. Jeb Blount gives excellent tips and suggests proven solutions to anyone who seeks to improve the efficiency and effectiveness of their prospecting endeavors and fill their sales pipeline indefinitely. Astroball Overview After extensive research and analysis of his own, Ben Reiter offers readers a clear look at the evolution of the traditional game of baseball with all the pros and cons of allowing computers to make decisions. What you read may very well surprise you as the amount of complex data that can be broken down and analyzed today is uncovered. In spite of all that information, though, there is still one important factor that can never be taken for granted: it is people who play the game. Each summary includes key takeaways and analysis of the original book to help you quickly absorb the author's wisdom in a distilled and easy-to-digest format. ZIP Reads' summaries mean you save time and money reading only what you need. DISCLAIMER: This book is intended as a companion to, not a replacement for the original books. ZIP Reads is wholly responsible for this content and is not associated with the original authors in any way.
Online Impulse Buying and Cognitive Dissonance
Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website. Impulse buying in particular is influenced by a number of factors, for example how stimulating the e-shopping platform is, and how easy it is to click on the cart a certain product, for instance a smartphone. But what happens after an online impulse buy is made? Often the customer can regret the purchase and in the throes of anxiety, look for reasons to justify the choices made. Consumer behaviour scholars and pyschologists call this phenomenon cognitive dissonance, and certain individuals are more sensitive than others in developing this than others. This book offers a deep investigation around online impulse buying and subsequent cognitive dissonance. Specifically, the authors present a research case study of a group of millenials who are shopping for smartphones to study whether an initial positive state can reduce the onset of cognitive dissonance in consumers. Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.