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Redefining Girly
Author: Melissa Wardy
language: en
Publisher: Chicago Review Press
Release Date: 2014-01-01
“Melissa Wardy’s book reads like a conversation with a smart, wise, funny friend; one who dispenses fabulous advice on raising a strong, healthy, full-of-awesome girl.” —Peggy Orenstein, author of Cinderella Ate My Daughter All-pink aisles in toy stores, popular dolls that resemble pole dancers, ultrasexy Halloween costumes in tween sizes. Many parents are increasingly startled and unnerved at how today’s media, marketers, and manufacturers are sexualizing and stereotyping ever-younger girls, but feel powerless to do much about it. Mother of two Melissa Wardy channeled her feelings of isolation and frustration into activism—creating a website to sell T-shirts with girl-positive messages; blogging and swapping parenting strategies with families around the world; writing letters to corporate offenders; organizing petitions; and raising awareness through parent workshops and social media. Wardy has spearheaded campaigns against national brands and retailers that resulted in the removal of sexist, offensive ads and products. Now, in Redefining Girly, she shares her parenting and activism strategies with other families concerned about raising a confident and healthy girl in today’s climate. Wardy provides specific advice and sample conversations for getting family, friends, educators, and health care providers on your side; getting kids to think critically about sexed-up toys and clothes; talking to girls about body image; and much more. She provides tips for creating a home full of diverse, inspiring toys and media free of gender stereotypes; using your voice and consumer power to fight the companies making major missteps; and taking the reins to limit, challenge, and change harmful media and products. Melissa Wardy is the founder of Pigtail Pals & Ballcap Buddies, a website selling empowering and inspirational children’s apparel and products, and Redefine Girly, a blog surrounding the issue of the sexualization of girls. Wardy and her work have been featured
Toxic
'Illuminating.' New Statesman 'Ditum's prose is never overwrought, and she treats pop culture with a rare seriousness. She is right to do so. The women who came of age in the noughties are entering middle age, with all the agency that brings... Ditum's reframing of an era, suggests that the uproar over (Russell) Brand may have been just the beginning of a reckoning.' Financial Times 'Ditum gets the tone right: critically engaged, well-researched, colourful without seeming exploitative... a serious book of reportage.... For readers interested in real celebrity journalism.' Irish Times 'Furious and funny.' Guardian - BOOKS OF THE YEAR '(A) pageturning exploration of a time when new technology and old misogyny collided and the concept of privacy collapsed.' Daily Mirror Britney, Paris, Lindsay, Aaliyah, Janet, Amy, Kim, Chyna, Jen. Nine iconic women whose fame in the early internet years of the century came at a price. In Toxic: Women, Fame and The Noughties, journalist Sarah Ditum describes how each of the women changed 'celebrity' forever, despite often falling victim to it, during what we now view as one of the most hostile eras in which to be female. Through Paris' ambivalent relationship with her blogger namesake Perez Hilton; to Britney's paternalistic governors; Jen's attempts to control her career and image; and Janet's betrayal at the Superbowl, these celebrities of The Noughties were presented with the riches of early social media and market opportunity, as long as they abided by the new rules of engagement. Some of these high-profile women were hypersexualised and 'upskirted' by the press; some were shamed by their advertising sponsors; others were contracted by shady management companies and industry figures such as Harvey Weinstein and R Kelly. Together they illuminate the culture of the early twenty-first century. Toxic: Women, Fame and The Noughties is a wild ride through the millennial years.