The Chorch Approach How To Model B2bi Choreographies For Orchestration Execution


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Applied SOA


Applied SOA

Author: Michael Rosen

language: en

Publisher: John Wiley & Sons

Release Date: 2012-07-02


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Endorsed by all major vendors (Microsoft, Oracle, IBM, and SAP), SOA has quickly become the industry standard for building next-generation software; this practical guide shows readers how to achieve the many benefits of SOA Begins with a look at the architectural principles needed to create successful applications and then goes on to examine the process for designing services and SOA implementations Each stage of the design process has an accompanying chapter that walks readers through the details and provides helpful tips, techniques, and examples The author team of SOA practitioners also provides two unique, comprehensive, end-to-end case studies illustrating the architectural and design techniques presented in the book

The New Marketing


The New Marketing

Author: Cheryl Burgess

language: en

Publisher: SAGE

Release Date: 2020-07-27


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In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results. From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age. The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. We can’t predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful.

The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience


The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience

Author: Carmine Gallo

language: en

Publisher: McGraw Hill Professional

Release Date: 2009-10-02


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The Wall Street Journal Bestseller! Updated to include Steve Jobs's iPad and iPad2 launch presentations “The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.” —Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience Former Apple CEO Steve Jobs’s wildly popular presentations have set a new global gold standard—and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations. The Presentation Secrets of Steve Jobs is as close as you'll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs's performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets in 18 "scenes," including: Develop a messianic sense of purpose Reveal the Conquering hero Channel your inner Zen Stage your presentation with props Make it look effortless With this revolutionary approach, you’ll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way. “No other leader captures an audience like Steve Jobs does and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences.” —Rob Enderle, The Enderle Group “Now you can learn from the best there is—both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods." —David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave