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Sign Here!
Author: F. C. J. Ketelaar
language: en
Publisher: Leiden University Press
Release Date: 2006
Sign Here! Handwriting in the Age of New Media features a number of articles from different fields, reaching from cultural and media studies to literature, film and art, and from philosophy and information studies to law and archival studies. Questions addressed in this book are: Will handwriting disappear in the age of new (digital) media? What happens to important cultural and legal concepts, such as original, copy, authenticity, reproducibility, uniqueness, and iterability? Where is the writing hand to be located if handwriting is performed not immediately 'by hand' but when it is (re)mediated by electronic or artistic media? Sonja Neef is junior-professor of European Media and Culture at the Bauhaus University Weimar/Germany. José van Dijck is Professor of Media and Culture at the University of Amsterdam and chair of the Media Studies department. Eric Ketelaar is Professor of Archival Science in the Department of Mediastudies of the University of Amsterdam, and Honorary Professor in the Faculty of Information Technology at Monash University, Melbourne. Sign Here! Handwriting in the Age of New Media is the fi rst part in the series Transformations in Art and Culture.
Sign Wars
Television has become so saturated with commercials that it is difficult at times to tell the different images apart, much less remember or care about them. But, on closer look, television commercials can tell us a great deal about the interplay of market forces, contemporary culture, and corporate politics. This book views contemporary ad culture as an ever-accelerating war of meaning. The authors show how corporate symbols or signs vie for attention-span and market share by appropriating and quickly abandoning diverse elements of culture to differentiate products that may be in themselves virtually indistinguishable. The resulting "sign wars" are both a cause and a consequence of a media culture that is cynical and jaded, but striving for authenticity. Including more than 100 illustrations and numerous examples from recent campaigns, this book provides a critical review of the culture of advertising. It exposes the contradictions that stem from turning culture into a commodity, and illuminates the impact of television commercials on the way we see and understand the world around us.
Linguistics: An Introduction
A fresh and contemporary introductory textbook for all students of linguistics and language studies. >