Same Same Different Concept
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Research on the Communication Effects and Mass Media Credibility in China
This book establishes a measurement index to quantify China’s mass media public credibility, based on extensive research and the encapsulation of measurement theories and approaches related to media public credibility, as well as numerous empirical case studies from the international academic community over the past hundred years. The investigation into the current state of Chinese mass media public credibility and discussion on practical approaches to enhancing such public credibility is highly significant in the context of research on media public credibility. The book focuses on two fundamental issues: i) investigating the basic factors the Chinese audience values as the yardstick for media credibility, and ii) formulating a media public credibility measurement scale. Relying on data from investigations, the authors analyze the importance of various assessment benchmarks for measuring media public credibility and the characteristics of public credibility assessment. Lastly, a measurement scale is created by screening and analyzing measurement indices with statistical methods such as exploratory and authenticated factor analyses and credibility and validity testing, which is of high theoretical and practical scientific value.
IT Outsourcing: Concepts, Methodologies, Tools, and Applications
"This book covers a wide range of topics involved in the outsourcing of information technology through state-of-the-art collaborations of international field experts"--Provided by publisher.
Teach Fast: Focused Adaptable Structured Teaching
In the real world of the classroom, there is general agreement that students should have an opportunity to create and further their own learning. For such a student-centered experience to exist, students need the foundational knowledge and skills most effectively and efficiently provided by a skilled teacher. Teach FAST describes how teachers can plan and deliver the most effective and efficient lessons possible using a single lesson framework. It is based on a synthesis of cognitive science and nearly 20 years of experience training and coaching teachers in classrooms on how best to provide instruction in foundational knowledge and skills that allow students to reach their creative potential.