Reading Images The Grammar Of Visual Design Summary

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Reading Images

Reading Images provides the first systematic and comprehensive account of the grammar of visual design. By looking at the formal elements and structures of design the authors examine the ways in which images communicate meaning.
Reading Images

This third edition of the landmark textbook Reading Images builds on its reputation as the first systematic and comprehensive account of the grammar of visual design. Drawing on an enormous range of examples from children's drawings to textbook illustrations, photo-journalism to fine art, as well as three-dimensional forms such as sculpture and toys, the authors examine the ways in which images communicate meaning. Features of this fully updated third edition include: new material on diagrams and data visualization a new approach to the theory of 'modality' a discussion of how images and their uses have changed since the first edition examples from a wide range of digital media including websites, social media, I-phone interfaces and computer games ideas on the future of visual communication. Reading Images presents a detailed outline of the 'grammar' of visual design and provides the reader with an invaluable 'tool-kit' for reading images in their contemporary multimodal settings. A must for students and scholars of communication, linguistics, design studies, media studies and the arts.
Visual Methodologies

Have you found some exciting images that you want to explore but don’t know how to start your research or what methods to choose? Do you have a question about an aspect of visual culture that you want to answer? Whatever level of experience you have, this classic text will provide you with the key skills you need to complete a visual methods research project, understand the rationale behind each step, and engage with the contexts and power relations that shape our interpretation of visual images. With a clear step-by-step approach that is easy to dip in and out of, the book features: •Key examples in every methods chapter to demonstrate how the methods work in practice and with different visual materials •‘Focus’ and ‘Discussion’ features that help you practice your skills at specific parts of the methods and understand some of the method’s complexities •Guidance on researching using digital visual media, such as Instagram and TikTok, integrated throughout the book This bestselling critical guide is the perfect companion to visual methods projects for undergraduates, graduates, researchers and academics across the social sciences and humanities.