Python Social Media Analytics
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Python Social Media Analytics
Leverage the power of Python to collect, process, and mine deep insights from social media dataAbout This Book* Acquire data from various social media platforms such as Facebook, Twitter, YouTube, GitHub, and more* Analyze and extract actionable insights from your social data using various Python tools* A highly practical guide to conducting efficient social media analytics at scaleWho This Book Is ForIf you are a programmer or a data analyst familiar with the Python programming language and want to perform analyses of your social data to acquire valuable business insights, this book is for you. The book does not assume any prior knowledge of any data analysis tool or process.What You Will Learn* Understand the basics of social media mining* Use PyMongo to clean, store, and access data in MongoDB* Understand user reactions and emotion detection on Facebook* Perform Twitter sentiment analysis and entity recognition using Python* Analyze video and campaign performance on YouTube* Mine popular trends on GitHub and predict the next big technology* Extract conversational topics on public internet forums* Analyze user interests on Pinterest* Perform large-scale social media analytics on the cloudIn DetailSocial Media platforms such as Facebook, Twitter, Forums, Pinterest, and YouTube have become part of everyday life in a big way. However, these complex and noisy data streams pose a potent challenge to everyone when it comes to harnessing them properly and benefiting from them. This book will introduce you to the concept of social media analytics, and how you can leverage its capabilities to empower your business.Right from acquiring data from various social networking sources such as Twitter, Facebook, YouTube, Pinterest, and social forums, you will see how to clean data and make it ready for analytical operations using various Python APIs. This book explains how to structure the clean data obtained and store in MongoDB using PyMongo. You will also perform web scraping and visualize data using Scrappy and Beautifulsoup.Finally, you will be introduced to different techniques to perform analytics at scale for your social data on the cloud, using Python and Spark. By the end of this book, you will be able to utilize the power of Python to gain valuable insights from social media data and use them to enhance your business processes.Style and approachThis book follows a step-by-step approach to teach readers the concepts of social media analytics using the Python programming language. To explain various data analysis processes, real-world datasets are used wherever required.
Python Social Media Analytics
Author: Siddhartha Chatterjee
language: en
Publisher: Packt Publishing Ltd
Release Date: 2017-07-28
Leverage the power of Python to collect, process, and mine deep insights from social media data About This Book Acquire data from various social media platforms such as Facebook, Twitter, YouTube, GitHub, and more Analyze and extract actionable insights from your social data using various Python tools A highly practical guide to conducting efficient social media analytics at scale Who This Book Is For If you are a programmer or a data analyst familiar with the Python programming language and want to perform analyses of your social data to acquire valuable business insights, this book is for you. The book does not assume any prior knowledge of any data analysis tool or process. What You Will Learn Understand the basics of social media mining Use PyMongo to clean, store, and access data in MongoDB Understand user reactions and emotion detection on Facebook Perform Twitter sentiment analysis and entity recognition using Python Analyze video and campaign performance on YouTube Mine popular trends on GitHub and predict the next big technology Extract conversational topics on public internet forums Analyze user interests on Pinterest Perform large-scale social media analytics on the cloud In Detail Social Media platforms such as Facebook, Twitter, Forums, Pinterest, and YouTube have become part of everyday life in a big way. However, these complex and noisy data streams pose a potent challenge to everyone when it comes to harnessing them properly and benefiting from them. This book will introduce you to the concept of social media analytics, and how you can leverage its capabilities to empower your business. Right from acquiring data from various social networking sources such as Twitter, Facebook, YouTube, Pinterest, and social forums, you will see how to clean data and make it ready for analytical operations using various Python APIs. This book explains how to structure the clean data obtained and store in MongoDB using PyMongo. You will also perform web scraping and visualize data using Scrappy and Beautifulsoup. Finally, you will be introduced to different techniques to perform analytics at scale for your social data on the cloud, using Python and Spark. By the end of this book, you will be able to utilize the power of Python to gain valuable insights from social media data and use them to enhance your business processes. Style and approach This book follows a step-by-step approach to teach readers the concepts of social media analytics using the Python programming language. To explain various data analysis processes, real-world datasets are used wherever required.
Practical Social Network Analysis with Python
This book focuses on social network analysis from a computational perspective, introducing readers to the fundamental aspects of network theory by discussing the various metrics used to measure the social network. It covers different forms of graphs and their analysis using techniques like filtering, clustering and rule mining, as well as important theories like small world phenomenon. It also presents methods for identifying influential nodes in the network and information dissemination models. Further, it uses examples to explain the tools for visualising large-scale networks, and explores emerging topics like big data and deep learning in the context of social network analysis. With the Internet becoming part of our everyday lives, social networking tools are used as the primary means of communication. And as the volume and speed of such data is increasing rapidly, there is a need to apply computational techniques to interpret and understand it. Moreover, relationships in molecular structures, co-authors in scientific journals, and developers in a software community can also be understood better by visualising them as networks. This book brings together the theory and practice of social network analysis and includes mathematical concepts, computational techniques and examples from the real world to offer readers an overview of this domain.