Practical Web Design
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Practical Web Design for Absolute Beginners
Learn the fundamentals of modern web design, rather than relying on CMS programs, such as WordPress or Joomla!. You will be introduced to the essentials of good design and how to optimize for search engines. You will discover how to register a domain name and migrate a website to a remote host. Because you will have built the web pages yourself, you will know exactly how HTML and CSS work. You have will complete control over your websites and their maintenance. Practical Website Design for Absolute Beginners centers around introducing small amounts of new code in short practical chapters and provides many website templates that can be easily adapted for your own websites. Each chapter builds on the templates created in the previous chapter. You are provided with a practical project to complete in most chapters, and taught to produce practical web pages right from the start. In the first chapter you will install and configure a free text editor, then you will produce the structure for your first web page. You will then gradually learn to create more sophisticated and increasingly practical web pages and websites. In this book you will be encouraged by means of a series of achievable goals, and you will be rewarded by the knowledge that you are learning something valuable and really worthwhile. You will not have to plow through daunting chapters of disembodied code theory because the code is described and explained in context within each project. Because each project is fully illustrated, you will see clearly what you are expected to achieve as you create each web page. What You'll Learn Provides instructions for installing a text editor for producing HTML and CSS Shows you step-by-step how to build and test web pages and websites Teaches you how to ensure that your websites are attractive and useful Describes how to make the most effective use of color and images Teaches you the essential features of search engine optimization Shows you how to migrate your website to a remote host Who This Book Is For Practical Website Design for Absolute Beginners is for people who want to begin designing their own websites. It uses a highly motivational, easily assimilated step-by-step approach where you will start learning practical skills from the very first chapter. The book is an excellent choice for people who have computer skills but would also like to learn HTML and CSS. For readers who have little or no knowledge of HTML and CSS, the book will teach enough to complete all the projects in the book.
A Practical Guide to Designing for the Web
A Practical Guide to Designing for the Web aims to teach you techniques for designing your website using the principles of graphic design. Featuring five sections, each covering a core aspect of graphic design: Getting Started, Research, Typography, Colour, and Layout. Learn solid graphic design theory that you can simply apply to your designs, making the difference from a good design to a great one
Practical Web Analytics for User Experience
Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively. - Discover concrete information on how web analytics data support user research and user-centered design - Learn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you need - Learn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholders