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Women in Contemporary Indian Films and Media
This book investigates the ways in which contemporary Indian cinema, particularly 2010 onwards, has projected and represented women on screen – not just on films and TV but also on new media platforms like OTT and other digital media. The wide-ranging essays reflect on issues of gender violence, sexuality, performance, domestic and public spaces, along with the role of women in the Indian film industry. They draw on current global discourses on gender including #Me Too, ‘Time’s Up’, LGBTQIA, and a call for wages for women on a par with their male counterparts and other socio-cultural debates in the Indian society. The book will be of great interest to scholars and researchers of film studies, gender studies, culture studies, and South Asian studies.
A Companion to African Cinema
Author: Kenneth W. Harrow
language: en
Publisher: John Wiley & Sons
Release Date: 2018-09-17
An authoritative guide to African cinema with contributions from a team of experts on the topic A Companion to African Cinema offers an overview of critical approaches to African cinema. With contributions from an international panel of experts, the Companion approaches the topic through the lens of cultural studies, contemporary transformations in the world order, the rise of globalization, film production, distribution, and exhibition. This volume represents a new approach to African cinema criticism that once stressed the sociological and sociopolitical aspects of a film. The text explores a wide range of broad topics including: cinematic economics, video movies, life in cinematic urban Africa, reframing human rights, as well as more targeted topics such as the linguistic domestication of Indian films in the Hausa language and the importance of female African filmmakers and their successes in overcoming limitations caused by gender inequality. The book also highlights a comparative perspective of African videoscapes of Southern Nigeria, Ethiopia, and Côte d’Ivoire and explores the rise of Nairobi-based Female Filmmakers. This important resource: Puts the focus on critical analyses that take into account manifestations of the political changes brought by neocolonialism and the waning of the cold war Explores Examines the urgent questions raised by commercial video about globalization Addresses issues such as funding, the acquisition of adequate production technologies and apparatuses, and the development of adequately trained actors Written for film students and scholars, A Companion to African Cinema offers a look at new critical approaches to African cinema.
Holistic Approaches to Brand Culture and Communication Across Industries
The world of brands is undergoing a sea of change in the domain of consumer culture and it has become a challenge to cater to the minds of audiences. As such, effective branding has moved from being product- and service-oriented to organizational- and social movement-oriented. Holistic Approaches to Brand Culture and Communication Across Industries is a pivotal reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Featuring extensive coverage on relevant areas such as consumer behavior, observational research, and brand equity, this publication is an ideal resource for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.