Overpromise And Overdeliver Revised Edition

Overpromise and Overdeliver (Revised Edition)

The Wall Street Journal and BusinessWeek bestseller-fully revised and updated The old cliché is that smart companies underpromise and overdeliver. But in today's crowded market, underpromising is a ticket to oblivion. Companies like American Girl, Best Buy, and Apple came out of nowhere to dominate their markets. How did they scoop their bigger and wealthier competition? It wasn't through a fat marketing budget. It was because they made, and kept, dangerously ambitious promises. In fact, they overpromised to lure customers in-and then overdelivered to keep them. Rick Barrera shows how to make sure that every point of contact between your company and its customers is well executed and fulfills an over-the-top brand promise, to drive word of mouth and rapid growth.

Overpromise and Overdeliver (Revised Edition).

Scale With Speed

In a rapidly changing environment, the ability to move efficiently with speed not only determines survival but provides the opportunity to build massive success. Written by serial entrepreneur Judge Graham, who sold his last company for several hundred million dollars, Scale with Speed reveals the formula Judge used to build his businesses quickly from nothing to generating millions of dollars in revenue. It’s a practical guide to achieving transformational growth by working faster, smarter, and more strategically. Speed is the new currency and without it, businesses die. With Scale with Speed, business owners, executives, and entrepreneurs alike achieve the financial freedom and the life they’ve always dreamed of.