Oracle Crm Best Practices

IMPLEMENTING ORACLE E-BUSINESS SUITE: BEST PRACTICES FOR ENTERPRISE RESOURCE PLANNING SUCCESS

Customer Relationship Management

This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.

Comprehensive Guide to Oracle

Introduction Oracle Corporation is a global leader in database software, cloud solutions, and enterprise applications. This book serves as a comprehensive guide to Oracle's vast ecosystem, covering databases, cloud infrastructure, applications, development tools, and advanced technologies. Whether you are a beginner or an expert, this guide will provide valuable insights into Oracle’s offerings and their practical applications. Structure of the Book Oracle Database Architecture and Components SQL and PL/SQL Performance Tuning Backup and Recovery Data Security and Encryption Oracle Cloud Infrastructure (OCI) Introduction to OCI Deployment Models Cloud Security Best Practices Monitoring and Maintenance Oracle Applications ERP (Enterprise Resource Planning) CRM (Customer Relationship Management) Oracle E-Business Suite Fusion Applications Oracle Development Tools APEX (Application Express) Oracle Forms and Reports Integration Tools and Middleware Advanced Oracle Technologies High Availability (RAC) Data Guard and Disaster Recovery Oracle GoldenGate Performance and Scalability Case Studies and Best Practices Real-World Implementation Scenarios Lessons Learned and Best Practices