Nurin Jazlin Jazimin
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Artificial Intelligence, Digitalization and Regulation
This edited volume explores the relationship between Artificial intelligence (AI), business performance, and regulation. Artificial intelligence allows entrepreneurs to create universally transferable platforms and customers to find the offer they want. Indeed, AI is an excellent tool for competitiveness and innovation. It can contribute to a positive business performance by reducing costs, analyzing and exploiting data, optimizing marketing strategy and advertising targeting, and improving the customer experience. However, Artificial intelligence can also generate threats such as disinformation, manipulation, and false content. Companies are increasingly becoming obliged to take security measures to protect digital data against cyber-attacks and data leaks. This volume presents concepts and solutions for companies aiming not only to benefit from the newest technological developments in AI but also interested in tackling the challenges that come with the use of these technologies.
New Literacies
Author: Debbita Tan Ai Lin
language: en
Publisher: Cambridge Scholars Publishing
Release Date: 2014-10-16
The notion of change is central to this book. Across the globe, there exists a pressing need for transformation in the way teachers teach, in the manner by which learners learn, and in our approach towards defining literacy in the 21st century. Historically, the term ‘literacy’ has been used to primarily denote reading and writing abilities, a designation which is today largely considered both quintessential and overly simplistic. The field of literacy, like many others within the realm of education, has a tendency to evolve and shift from one paradigm to another, vacillating between the demands of globalisation and the implications brought forth by the advent of new technologies. Reading and writing – communication, in essence – is happening in very different ways and via varied avenues; blogs, podcasts, online news, and tablets coupled with countless applications. Such changes are increasingly borderless and rapidly accelerating, and are bound to influence the nature of literacy itself as well as how it is perceived in diverse contexts in different parts of the world. This calls for a reorientation with regard to how researchers, educators and stakeholders view literacy in today’s terms.
The Art of Strategic Listening
Author: Robert I. Berkman
language: en
Publisher: Paramount Market Publishing
Release Date: 2008
Social media is the catch-all name for blogs, Web forums, YouTube, MySpace, FaceBook and the other internet-based sites where consumers converse and share content. All of this unsolicited and authentic discussion and opinion can be a great source of marketplace insight for companies.From paying close attention to consumer discussions on blogs and other social media, you can discover what new products or product features consumers would like to see, and stay alert to emerging trends in your industry that could create new opportunities for your company.Robert Berkman, an experienced information specialist with several books to his credit, gives detailed directions for specialized blog searches, setting up RSS feeds, and tracking buzz. He also provides detailed information about vendors who supply blog monitoring services and discusses the pros and cons of using vendors or doing it yourself.For marketers, public relations firms, strategic business analysts, and corporate planners, this book gives you everything you need to know to begin finding market intelligence in social media. You will learn to look for trends, distinguish a trend from a fad, and determine the credibility of the information you uncover.Moreover, Berkman provides you with tips on organizing all the information you find to help you sift through it, locate just the valuable and relevant content, and reduce information overload.