Memory Sticks Argos


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Promotional Marketing


Promotional Marketing

Author: Roddy Mullin

language: en

Publisher: Routledge

Release Date: 2018-05-15


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In today’s connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their ‘tipping point’ when the decision to buy is made, now covering mobile, online and bricks-and-mortar sales and marketing. This book clarifies why a focus on the customer is key, and how to communicate with them from even before they discover a want or need, to the point of purchase and after. The author of this important book explains how and when to use suppliers (agencies, printers, insurers, etc.) for promotions of all types, including advertising (outdoor, on websites and in print), experiential marketing (road and trade shows, exhibitions, merchandising) and sales promotions (in-store/web and mobile promotion offers). Processes describe and explain how to implement promotional marketing to achieve business objectives. Promotional Marketing is a practitioner guide to sales and marketing for agencies, entrepreneurs and small businesses and those seeking a career in retail. It is packed with real-life and award-winning case studies and practical briefs (NatWest, Diageo, Sainsbury’s, Shell and Radisson, for example) as a starter for when the client needs a creative answer yesterday! It is also tuned to those studying, providing a chapter on how marketing and sales fit into business.

U.S. Geological Survey Bulletin


U.S. Geological Survey Bulletin

Author:

language: en

Publisher:

Release Date: 1983


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Volcanic Ash and Aviation Safety


Volcanic Ash and Aviation Safety

Author: Thomas J. Casadevall

language: en

Publisher: DIANE Publishing

Release Date: 1995-03


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This conference was prompted by the occurrence of 5 encounters between passenger jetliners with drifting clouds of volcanic ash from the 1989-90 eruptions of Redoubt Volcano in Alaska. Examines 5 principal areas, including: how volcanoes produce ash clouds, the damage and impacts resulting from ash-cloud encounters, communications procedures for mitigating the risks from volcanic ash, the meteorology and modeling of ash-cloud movement, and methods for detection and tracking of ash clouds. 60 technical presentations are included.