Malhotra 2007 Pdf
Download Malhotra 2007 Pdf PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Malhotra 2007 Pdf book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages.
Marketing Research
Written for students studying market research at both undergraduate and postgraduate levels, this book provides a comprehensive commentary on this increasingly important subject. It includes a CD-ROM containing valuable SNAP and XSIGHT Software demos, to enhance understanding of quantitative and qualitative aspects of marketing research.
Business Partnerships and Organizational Performance
Author: Wei Jiang
language: en
Publisher: Springer Science & Business Media
Release Date: 2014-03-14
In the rapidly changing business world, only a small percentage of firms are able to survive and prosper despite recessions, industrial evolutions and economic changes. An often-asked question is: What determines a firm’s sustainable competitive advantage? One of the most popular competitive strategies is partnering with other firms. So: How do firms make intelligent and informed decisions when it comes to selecting business partners, to utilizing available resources and capabilities in partnerships, and to managing relations to maximize partnership benefits? This book studies 300 firms across various industries, providing readers with a comprehensive view of how firms develop sustainable competitive advantages by establishing business partnerships. Young academics and experienced researchers alike will find solid theoretical foundations and fresh business insights.
Review of Marketing Research
First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company.