Introduction To Two Dimensional Design Understanding Form And Function John Bowers
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Introduction to Two-Dimensional Design
He demonstrates how competing approaches to 2D design - including those based on intuition, play, chance, and empirical research - can be used successfully, either alone or in combination."--BOOK JACKET.
The Design Manual
The Design Manual by David Whitbread is an indispensable and comprehensive reference for traditional and digital publishing. From beginners to professional graphic designers, desktop publishers and graphic design students, The Design Manual provides essential information on conceptual approaches, planning and project development techniques for print, web and multimedia production. Design tasks are divided into sections on publication, corporate identity, on-screen and advertising design. There is discussion of specific skills such as branding and logo design; stationery, catalogue, annual report and newsletter production; websites; storyboarding and animation techniques; and more. The production section discusses layout and typography for print and screen, colour and colour systems, printing and finishing processes. With numerous checklists and practical tips throughout the text, The Design Manual has become a standard reference for anyone involved in or interested in design.
Design for a Contemporary World
Design plays a significant role in environmental, ethical, economic and cultural arenas, and contributes to people's wealth, cultural identity and quality of life. This textbook presents the theory and practice of design fundamentals. It offers learning objectives that develop motivation, creative spirit, and cognitive strategies among students.