Image Into Identity
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Building Corporate Identity, Image and Reputation in the Digital Era
Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap in the literature by posing a number of original research questions on the intrinsic nature of corporate branding ideas from corporate (external) and organisation (internal) identity perspectives as they relate to brand management, corporate reputation, marketing communications, social media, smart technology, experiential and sensory marketing. It incorporates current thinking and developments by both multidisciplinary academics and practitioners, combining a comprehensive theoretical foundation with practical insights. The text will serve as an important resource for the marketing, identity and brand practitioners requiring more than anecdotal evidence on the structure and operation of stakeholders communication in different geographical areas. It determines current practices and researches in diverse areas, regions and commercial and non-commercial sectors across the world. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands and stakeholders in different areas and regions of the world.
Text Into Image, Image Into Text
This is a truly interdisciplinary work. Whilst all of the contributions focus upon the central problem of the relationship between literature and the visual arts, they come from contributors working in a large number of different areas. Represented are academics from the worlds of German studies, French studies, English studies, art history and film studies. in literature, etc.
Identity and Symbolic Interaction
This book examines identity theory’s centrality within social psychology and its foundations within structural symbolic interaction, highlighting its links not only to other prominent sociological subfields, but also to other theoretical perspectives within and beyond sociology. The book provides a synthetic overview outlining the intellectual lineage of identity theory within structural symbolic interactionism, and how the “Indiana School” of identity theory and research, associated especially with Sheldon Stryker, relates to other symbolic interactionist traditions within sociology. It also analyses the latest developments in response to the push to integrate identity theory, which initially focused on role identities, with the study of personal, group and social identities. Further, it discusses the relationship between identity theory and affect control theory, providing a sense of the many substantive topics within sociology beyond social psychology for which the study of identity has important, sometimes underappreciated implications. The book concludes with a chapter summarizing the interrelated lessons learned while also reflecting on remaining key questions and challenges for the future development of identity theory.