How We Decide Jonah Lehrer Pdf
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How We Decide
Author: Jonah Lehrer
language: en
Publisher: Houghton Mifflin Harcourt
Release Date: 2010-01-14
The first book to use the unexpected discoveries of neuroscience to help us make the best decisions Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we “blink” and go with our gut. But as scientists break open the mind’s black box with the latest tools of neuroscience, they’re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason—and the precise mix depends on the situation. When buying a house, for example, it’s best to let our unconscious mull over the many variables. But when we’re picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think. Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of “deciders”—from airplane pilots and hedge fund investors to serial killers and poker players. Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?
Deschinga Tu Cerebro
Author: Faith G. Harper, PhD, LPC-S, ACS, ACN
language: en
Publisher: Microcosm Publishing
Release Date: 2020-11-09
Nuestros cerebros están haciendo todo lo posible para ayudarnos, pero a veces pueden ser verdaderos imbéciles. A veces parece que tu propio cerebro está tratando de atraparte, alterándose en frente de todo el público, buscando pleito con tu pareja, volviéndote adicto a algo o congelándose por completo en los peores momentos posibles. Ya le dijiste a tu cerebro que en serio no es bueno hacer este tipo de cosas. Pero tu cerebro tiene una mente propia. Ahí es donde este libro llega a ser útil. Con humor, paciencia y muchas palabrotas, Dr. Faith te muestra la ciencia detrás de lo que está sucediendo en tu cráneo y te explica a través del proceso cómo reentrenar tu cerebro para responder adecuadamente a las cosas que no son de emergencia en la vida cotidiana. Si estás trabajando para lidiar con viejos traumas, depresión, ansiedad, enojo, dolor o adicción, o si solo quieres tener una respuesta más calmada y relajada a las situaciones que enfrentas todo el tiempo, este libro puede ayudarte a poner las piezas del rompecabezas juntas y recuperar tu vida y tu cerebro.
The Decisive Moment
Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate or we 'blink' and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason - and the precise mix depends on the situation. When buying a house, for example, it's best to let our unconscious mull over the many variables. But when we're picking stocks and shares, intuition often leads us astray. The trick is to determine when to lean on which part of the brain, and to do this, we need to think harder (and smarter) about how we think.