How To Run Successful Incentive Schemes 3rd Editio
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How to Run Successful Employee Incentive Schemes
Author: John G Fisher
language: en
Publisher: Kogan Page Publishers
Release Date: 2008-09-03
How to Run Successful Employee Incentive Schemes provides practical advice for anyone who is responsible for constructing effective motivation programmes or incentive schemes for staff, salespeople or distributors. This revised third edition, which is now endorsed by the Institute of Sales Promotion, includes up-to-date and relevant information for all those looking to motivate staff in order to maximize profit potential. Using relevant international case studies, the book contains updated information in keeping with the latest developments on the Internet and new software advances. It covers all aspects of performance improvement in a comprehensive and accessible way, including: constructing programmes, flexible benefits, incentive travel, events and recognition systems.
How to Run Successful Incentive Schemes
John G. Fisher compares a number of incentives and advises on how to measure their effectiveness. The book is based on the premise that incentives do increase performance and the author cites examples from many leading companies using such schemes. The book is endorsed by the Institute of Sales Promotion.
Conferences and Conventions 3rd edition
Conferences and Conventions: A Global Industry 3rd edition provides a comprehensive introduction to the key elements of the global conference, convention and meetings industry. It examines the industry’s origins, structure, economic, social and environmental impacts, education, training and career opportunities, and the industry's future development. It also explores its links with the wider tourism industry, and suggests that there should be a realignment of these links, putting a greater focus on designing, executing and measuring meeting and convention contents so that they have a purposeful impact on participants, thus creating greater value for stakeholders. It suggests that there should be greater emphasis on the role that meetings play in economic, professional and educational development, promoting the benefits they provide in knowledge exchange, scientific research, technology transfer, networking and motivation and showing clearly what such business events actually accomplish. This revised 3rd edition has been updated to reflect current trends and emerging topics and achieve a more international approach. This edition has also been updated with the following features: New content on social media, web based marketing, the use of technology, experiential marketing and events, the role of trade shows in conventions, issues of sustainability, and moves to create a profession for event management. Fully integrated and updated case studies to highlight current issues and demonstrate theory in practice. Also contains new case studies on the growth markets of Asia, Brazil and the Middle East. A detailed meetings and events industry lexicon. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning and understanding. This book is an invaluable resource to students following Events Management, Hospitality and Tourism courses.