Dynamics Of Mass Communication
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The Dynamics of Mass Communication
Author: Joseph R. Dominick
language: en
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
Release Date: 1996
This work provides an introduction to the field of mass communication. It covers the major media, from books, magazines and newspapers to radio, TV, cable and emerging technologies. Separate chapters cover each media's history and structure.
The Dynamics of Mass Communication: Media in the Digital Age with Media World 2.0 DVD-ROM
Author: Joseph Dominick
language: en
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Release Date: 2008-02-19
Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age and brings students up-to-date on the latest developments in mass communication, including iPods, blogs, broadband TV channels, user-generated content such as YouTube, social networking sites, and Web 2.0.