Description Short Form

Abbreviations Dictionary

Published in 2001: Abbreviations, nicknames, jargon, and other short forms save time, space, and effort - provided they are understood. Thousands of new and potentially confusing terms become part of the international vocabulary each year, while our communications are relayed to one another with increasing speed. PDAs link to PCs. The Net has grown into data central, shopping mall, and grocery store all rolled into one. E-mail is faster than snail mail, cell phones are faster yet - and it is all done 24/7. Longtime and widespread use of certain abbreviations, such as R.S.V.P., has made them better understood standing alone than spelled out. Certainly we are more comfortable saying DNA than deoxyribonucleic acid - but how many people today really remember what the initials stand for? The Abbreviations Dictionary, Tenth Edition gives you this and other information from Airlines of the World to the Zodiacal Signs.

The Art of Short Form Content

The Art of Short Form Content: From Concept to Color Correction is an in-depth examination of the craft of creating short form filmic content – a category which includes television commercials, music videos, television promos, movie trailers, digital billboards, corporate videos, and pretty much anything else with a running time under five minutes. Though short form is an important part of the film industry, it is typically overlooked in books on the art of filmmaking. The Art of Short Form Content fills this industry void by answering the type of questions that working short form content creators deal with every day. As Cook explains, though short form content is limited in duration, it is not limited in quality and message. In this step-by-step, full-color guide you will find: • Interviews with leading short form content creators • Details on how to create everything from a corporate piece to a Super Bowl spot • Strategies for how to quickly attract viewer attention to your content • Extensive information on how to best utilize the craft of film-making in an advertising context • A comprehensive companion website that can be found at www.focalpress.com/cw/cook

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