Deepfakes Definition
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Deepfakes
What happens when we can no longer believe what we see? Show the AI technologies that create deepfakes enough images of a celebrity or a politician and they will generate a convincing video in which that person appears to say and do things they have never actually said or done. The result is a media environment in which anyone’s face and image can be remixed and manipulated. Graham Meikle explains how deepfakes (synthetic media) are made and used. From celebrity porn and political satire to movie mash-ups and disinformation campaigns, this book explores themes of trust and consent as face-swapping software becomes more common. Meikle argues that deepfake videos allow for a new perspective on the taken-for-granted nature of contemporary media, in which our capacity to remix and share content increasingly conflicts with our capacity to trust. The book analyses how such videos deepen the social media environment in which the public and the personal converge, and in which all human experience becomes data to be shared. Timely, clear, and accessibly written, this is an essential text for students and scholars of media, communication, cultural studies, and sociology as well as general readers.
Deepfakes and Misinformation: Navigating Truth in the Digital Age
Description: In the digital era, the spread of deepfakes and misinformation has become a growing concern that threatens our society's very fabric of trust. Deepfakes and Misinformation: Navigating Truth in the Digital Age explores how these phenomena reshape public perception, influence politics, and undermine privacy. This comprehensive guide delves into the mechanics behind AI-driven media manipulation, offering insights into the psychological, social, and political impacts. Through detailed case studies, detection methods, and practical strategies, this book empowers readers with the knowledge to identify digital manipulation and build resilience against its spread. Whether you're a professional, student, or concerned citizen, this handbook provides actionable tools to navigate the complexities of a connected world and promote informed decision-making. With the rapid advancement of AI and the increasing reliance on digital communication, understanding the nature of deepfakes and misinformation has never been more critical. This guide educates readers on the risks and emphasizes the importance of critical thinking and media literacy in an age where the line between fact and fiction is increasingly blurred. Through thoughtful examination and expert insights, Deepfakes and Misinformation is an essential resource for anyone seeking to understand and combat the dangers of digital manipulation. In a world where information spreads faster than ever, this book provides the necessary tools to protect personal identity, safeguard democracy, and ensure that truth prevails in the digital age.
Deepfakes and Their Impact on Business
Deepfakes are becoming a growing concern for businesses across industries. These technologies manipulate public perceptions, damage reputations, and create security risks by making it increasingly difficult to distinguish between real and fabricated media. For businesses, the impact of deepfakes range from the potential for brand impersonation and misleading marketing campaigns to serious cybersecurity threats, including financial fraud and identity theft. As deepfake technology evolves, companies must navigate the complex ethical, legal, and operational challenges it presents, adopting strategies to protect their brands, safeguard sensitive information, and maintain trust with customers. The rise of deepfakes requires further research into how businesses approach digital media, authentication, and security. Deepfakes and Their Impact on Business demystifies the rise of deepfakes and explores their impact on various business sectors. It examines the potential risk and threats associated with deepfake technology, such as reputational damage, financial loss, and data manipulation. This book covers topics such as cybercrime, financial fraud, and impersonation, and is a useful resource for business owners, computer engineers, security professionals, data scientists, economists, academicians, and researchers.