Customer Pains Trigger Questions
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Value Proposition Design
Author: Alexander Osterwalder
language: en
Publisher: John Wiley & Sons
Release Date: 2015-01-26
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."
International Business Strategy and Cross-Cultural Management
Author: Richter, Nicole F.
language: en
Publisher: Edward Elgar Publishing
Release Date: 2022-03-15
This comprehensive yet accessible textbook provides readers with an advanced and applied approach to traditional international business that integrates key cross-cultural management topics. Its ten chapters give profound insights into analysing, selecting and entering international markets, strategic partnerships, strategic positioning, global value chains, organizational designs, intercultural interaction, leadership and motivation and international human resources management. For each of these topics, advanced and contemporary theoretical and analytical frameworks are discussed and translated into toolsets that will assist readers in solving practical challenges.
Business Mastermind Workbook
Author: Leanne Elich
language: en
Publisher: Leanne Elich Consulting
Release Date: 2021-05-20
THE KEY TO SALES SUCCESS in business is to become a Master of the Science of Sales. The Business Mastermind Workbook provides a development platform to build the world's best salespeople. The workbook dives deeply into frequent sales challenges, making a winning first impression, building rapport, understanding psychological based customer behaviours, mastering conversational rhythm, communicating effectively, leadership techniques, high-level customer service strategies and much more. It is designed to help you focus, develop and practice phenomenal sales skills needed to be successful in today's world of selling. The L.E.C. method, framework and toolkit have been curated over decades of experience in sales, management, operations and leadership, igniting new ways of discovering growth opportunities to supercharge your business. The workbook will guide you through the mindset and the skillset and arm you with a toolkit to activate opportunities, overcome challenges and set the foundation for sales success.