Business Reading Materials

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Computerworld

For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.

The Entrepreneurial Engineer

"Informative, provocative, and practical...developing the skills outlined in The Entrepreneurial Engineer is a necessity for a productive engineering career." —Raymond L. Price, William H. Severns Professor of Human Behavior Director, Illinois Leadership(r) Center, University of Illinois at Urbana-Champaign "I believe that The Entrepreneurial Engineer has the potential to change the landscape of what engineers learn and do." —John R. Koza, former CEO and chairman, Scientific Games Inc. and Consulting Professor, Stanford University "Dr. Goldberg provides the road map for engineers of the future to stay at the front of the wave by learning to think more like entrepreneurs. . . Consider this book your survival handbook for the rest of your life." —From the Foreword by Tim Schigel, Director Blue Chip Venture Company Entrepreneurial times call for The Entrepreneurial Engineer In an age when technology and business are merging as never before, today's engineers need skills matched with the times. Today, career success as an engineer is determined as much by an ability to communicate with coworkers, sell ideas, and manage time as by talent at manipulating a Laplace transform, coding a Java(r) object, or analyzing a statically indeterminate structure. This book covers those nontechnical skills needed by today's entrepreneurial engineers who mix strong technical know-how, business and organizational prowess, and an alert eye for opportunity. Author David Goldberg unlocks the keys to ten core competencies at the heart of what entrepreneurial engineers need to master to be effective in a fast-moving world of deals, teams, startups, and innovating corporations. You'll discover how to: Feel the essence-and the joys-of engineering Examine personal motivation and set goals Master time management and organization Write fast and well under pressure Prepare and deliver effective presentations Understand and practice good human relations Act ethically in matters large, small, and engineering Assess technology opportunities Understand teams, leadership, culture, and the organization of organizations