Building A Storybrand 2 0 Clarify Your Message So Customers Will Listen
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Building a StoryBrand
Author: Donald Miller
language: en
Publisher: HarperCollins Leadership
Release Date: 2017-10-10
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Creating Signature Stories
Author: David Aaker
language: en
Publisher: Morgan James Publishing
Release Date: 2018-01-02
“All marketers should heed [the] advice” of this brand marketing guru in his latest book on digital storytelling.” —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-Cola Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories?intriguing, authentic, and involving narratives?apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories. Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.
Hero on a Mission
There are four roles we play in life--Victim, Villain, Hero, and Guide. New York Times bestselling author Donald Miller teaches us how to recognize when we are playing the Victim or the Villain and how to shift to become the Hero or the Guide. In his mid-20s, Donald Miller was lost. He was overweight and poor as a broken piggy bank. Lamenting the cards he was dealt, Donald was allowing himself to be a victim of circumstance. He knew something had to change. Standing in front of the mirror, he took responsibility for the choices he was making, beginning the transition from playing the victim to playing the hero in his life and finding the fulfillment he was searching for. In this book, Donald shares the correlation between owning your life and finding more enjoyment in everything you do. He lays out the transformational, yet practical plan that took him from slowly losing sight of all his goals to rapidly gaining a new perspective of his own life's beauty and meaning, igniting his motivation, passion, and productivity. The lessons in this book will teach you: How to get on track and stay on track, How to create a simple life plan that will bring clarity and meaning to your goals ahead How to take control of your life by choosing to be the hero in your story. The significance of the four roles we all play in life--Victim, Villain, Hero, and Guide--and what it means to play each of them. How to take action, make life changes, and achieve the goals you set for your life and career. Donald Miller will help you see all the options you have of being the hero in your own life, and then help you develop your own unique plan to get there.