Boys Toys Of The Fifties And Sixties
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Girls' Toys of the Fifties and Sixties
If you're like most of us, the mailman's annual delivery of Sears, Roebuck and Company's Christmas Catalog was a holiday event in years past. American children watched the mailbox carefully for those wondrous old catalogs. They were full of childhood fantasies... enough toys, dolls, trains and bikes to make any kid start writing his or her letter to Santa Claus. That's probably why the nickname "Wishbook" stuck. And if you grew up during the Baby Boomer years of the Fifties and Sixties, there's big news. Those lost Wishbook pages full of wonderful toys targeted to girls have been reproduced in Girls' Toys, a new book containing authorized reproductions of the best girl-toy pages from 1950 through 1969. Girls' Toys and its companion book Boys' Toys are two in a series of Sears catalog re-issues. This 8 1/2 x 11" softcover book's 192 pages illustrate hundreds of now-collectible toys and dolls: Barbi and Ken, Shirley Temple, Lucy and Desi's Little Ricky, Betsy Wetsy and Troy Tears dolls, dollhouses and accessories, kid-sized kitchens, tea sets, dress-up outfits, bicycles, games and movie-TV-themed toys from Mary Poppins to the Flintstones. Included is a commentary on the toys, their manufacturers and historical relevance. Particular attention is paid to the manner in which young girls' toys were marketed, often perceived as negative messages in these enlightened times. Put on your Dale Evans Cowgirl Hat and settle in for hours of fond childhood memories. Girls' Toys is fun reading for anybody... male or female... toy fan or not. It's an invaluable reference source for serious collectors and history buffs, too. -- Jam-packed with warm and happy childhood memories. Hundreds ofphotographs and illustrations with accompanying commentary -- A "must have" reference volume for all toy, antique and memorabilia enthusiasts
Catalog
Author: Robin Cherry
language: en
Publisher: Princeton Architectural Press
Release Date: 2008-09-04
Since 1872 when traveling salesman Aaron Montgomery Ward realized he could eliminate the middleman and sell goods directly to his customers, Americans have had an ongoing love affair with the mail-order catalog, which continues undiminished even in today's online-driven world. The practical can find deals on furniture and clothing in L.L.Bean and Sears, the extravagant can consider his and hers matching helicopters, windmills, hot-air balloons, and submarines in the Neiman Marcus Fantasy Catalog; those looking to get their pulses racing can browse Victoria's Secret and Abercrombie & Fitch; while our inner swashbuckler can travel the world through the pages of the J. Peterman Owner's Manual where Moroccan caftans, Russian Navy t-shirts, and wooden water buckets from rural China entice the imagination. In Catalog: The Illustrated History of Mail Order Shopping, Robin Cherry traces the timeline of these snapshots from American history and discovers along the way how we dressed, decorated our houses, worked, played, and got around. From corsets to bell-bottoms, from baby-doll dresses and Doc Martens all the way to iPods, the history of these catalogs is the history of our lives and our culture. GIs during World War II were kept company by the models in the pages of lingerie catalogs; hockey goalies fashioned makeshift shin guards out of them during the Great Depression, and creative children across the country still play with homemade paper dolls cut from clothing catalogs. A number of celebrities got their start modeling for catalogs: Gregory Peck, Lauren Bacall, Katherine Heigl, Matthew Fox, and Angelina Jolie. Jimi Hendrix and Bob Dylan both got their first guitars from the Sears catalog. Organized into categories such as clothing, food, animals, and houses, author Robin Cherry explores the vivid stories behind Sears, Montgomery Ward, Lillian Vernon, Harry & David, Jackson & Perkins, and of course, 45 years of the Neiman Marcus Christmas Book. Insightful historical commentary places these catalogs in their social context, making this book a visual pleasure and a historically important piece of Americana.
Designing the Creative Child
The postwar American stereotypes of suburban sameness, traditional gender roles, and educational conservatism have masked an alternate self-image tailor-made for the Cold War. The creative child, an idealized future citizen, was the darling of baby boom parents, psychologists, marketers, and designers who saw in the next generation promise that appeared to answer the most pressing worries of the age. Designing the Creative Child reveals how a postwar cult of childhood creativity developed and continues to this day. Exploring how the idea of children as imaginative and naturally creative was constructed, disseminated, and consumed in the United States after World War II, Amy F. Ogata argues that educational toys, playgrounds, small middle-class houses, new schools, and children’s museums were designed to cultivate imagination in a growing cohort of baby boom children. Enthusiasm for encouraging creativity in children countered Cold War fears of failing competitiveness and the postwar critique of social conformity, making creativity an emblem of national revitalization. Ogata describes how a historically rooted belief in children’s capacity for independent thinking was transformed from an elite concern of the interwar years to a fully consumable and aspirational ideal that persists today. From building blocks to Gumby, playhouses to Playskool trains, Creative Playthings to the Eames House of Cards, Crayola fingerpaint to children’s museums, material goods and spaces shaped a popular understanding of creativity, and Designing the Creative Child demonstrates how this notion has been woven into the fabric of American culture.