Bomb Dot Com Meme
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Living on a Meme
Living on a Meme - How Anti-Corporate Activists Bend the Truth, and You, to Get What They Want is about the NGOs and activist groups that engage corporations adversarially and how they use "meme" to further their anti-corporate agendas. What's meme? Say the word as meeeeeem. The dictionary says that a meme is an idea that spreads from one person to another. And thanks to today's Internet, memes get started, spread, and believed in a flash, whether they are true or not, making them formidable tools for groups that damage company reputations. Here in his fifth book, author Richard Telofski takes an in-depth look at anti-corporate NGOs and activist groups that use memes cleverly to "compete" with the image of the companies they target. These groups unabashedly use unchallenged memes to bribe people to their side of their anti-corporate argument. Bribe? Yes. By leveraging a meme, these groups bribe people with something, a way to feel better about themselves, often with scant or no support of the meme. Through their "meme-mangling," adversarial NGOs and activists can impose undeserved damage on corporate reputations, costing market share, revenue, and jobs, maybe one of them yours. These organizations are truly competitors, not only to the individual corporations that they target, but also to the economic system in general. Living on a Meme is compiled from a selection of articles published on Richard's Web site, Telofski.com, between August 1, 2009 through August 3, 2010. But, many of these writings are more essay than article. Within the essays in this book, you'll find insights, theories, as well as specific facts and analysis on how certain NGOs and activist groups operate online and offline to sap companies of their vital reputation. By reading this book, you'll discover how these "irregular" competitors make use of existing cultural memes, true or not, and how they contribute to those memes, strengthening them and contributing to the degradation of a company's image. Don't worry. This book isn't just a repackaging of blog postings. You're going to get more than that. At the end of each chapter you will find bonus "Take-Aways." Those Take-Aways are critical analyses of the essays in the chapter, pointing out for you how what was just discussed relates to an NGO's or activist's reliance of living on a meme or their hope that YOU are living on THEIR meme for them. You'll also find in this book 23 exclusive essays that appear only in this book. So, start your journey now into the understanding of how anti-corporate NGOs and activists bend the truth, and the beliefs of people, to get what they want.
Minecraft Joke Book
Did you hear about the creeper's birthday party? It really went off with a BANG! Why does Alex love redstone lamps? Because they light up her life. Where do tired miners sleep? On bedrock. The official Minecraft Joke Book is packed full of hilarious jokes that will have you laughing your blocks off! There's something for every Minecrafter, whatever their age. Collect all of the official Minecraft books to become the best Minecrafter you can be: Minecraft Guide to Exploration: 9781405285971 Minecraft Guide to Creative: 9781405285988 Minecraft Guide to Redstone: 9781405286008 Minecraft Guide to the Nether and the End: 9781405285995 Minecraft Guide to Enchantments and Potions: 9781405288958 Minecraft Guide to PVP Minigames: 9781405288965 Minecraft Guide to Farming: 9781405290104 Minecraft Blockopedia: 9781405273534 Minecraft: Exploded Builds: Medieval Fortress: 9781405284172 Minecraft The Survivors' Book of Secrets: 9781405283335 Minecraft Survival Tin: 9781405288200 Minecraft Mobestiary: 9781405286022 Minecraft: The Ultimate Construction Collection: 9781405291927 Minecraft is a multi-platform block-based gaming sensation available on Xbox, PlayStation, PC and mobile devices. Whether you're in Creative, Survival or Hardcore Mode, the official Mojang-approved Minecraft books contain all the advice you need to survive and thrive.
Highs in the Low Fifties
A cross between Nora Ephron and David Sedaris, longtime NPR commentator Marion Winik has a uniquely hilarious and relatable way of looking at life. Her stories of being single in middle age, marked by stylish writing and stunning candor, left readers bent double with laughter when they appeared in her column, rated "Best of Baltimore" by Baltimore Magazine. Highs in the Low Fifties follows Winik’s attempt to rebuild her world as a once-widowed, once-divorced single mom. With her signature optimism, resilience, and poor judgment, Winik dives into a series of ill-starred romantic experiences. Her clarity about her mistakes and ability to find humor in the darkest moments—in love, and in all parts of life—has won her a growing crowd of devoted followers . . . and a few voyeurs.