Get Up to Speed with Online Marketing: How to Use Websites, Blogs, Social Networking and Much More

Get Up to Speed with Online Marketing: How to Use Websites, Blogs, Social Networking and Much More

ISBN: 0273732641

ISBN 13: 9780273732648

Publisher: Financial Times Prentice Hall

Author: Jon Reed

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START GROWING YOUR BUSINESS TODAY!

If you want to grow your business, how do you get the word out about your product or service? By going where your market is – and increasingly, that’s online.

This straightforward, step-by-step guide to online marketing shows you affordable and effective ways to:

· Create a website

· Get found on Google

· Get your email marketing right

· Create content your market will value with blogs, podcasts, video and images

· Promote your business with social networking sites such as Facebook, LinkedIn and Twitter

· Develop a coherent online marketing plan

· Manage your online marketing workload

· Measure your results

'Not to be part of the social media revolution is to miss out. Jon Reed really gets it and shows you how to join in.' Suzanne Moore, Columnist, Mail on Sunday

‘Packed with practical, no-nonsense insight that allows you not only to keep up but to get ahead.’ Justin Cooke, CEO, Fortune Cookie and Chair, British Interactive Media Association

‘Should be on the desk of anyone wanting to make a success of their online presence.’ Claudio Concha, Head of New Media, Big Lottery Fund

‘If you want to use social media to build your business, [this] straightforward guide will help you figure out where to start.’ Suzanne Kavanagh, Skillset