Learn how to present your idea precisely and with meaning. Simple = core + compact. Topics include the low-fare airline, burying the lead, the inverted pyramid, using high concepts, and generative analogies.
Made to Stick (Chapter 1: Simple): Why Some Ideas Survive and Others Die
ISBN: 1588367398
ISBN 13: 9781588367396
Pages: 336
Format: Kindle Edition
Authors: Chip Heath, Dan Heath