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RFM ANALYSIS AND K-MEANS CLUSTERING: A CASE STUDY ANALYSIS, CLUSTERING, AND PREDICTION ON RETAIL STORE TRANSACTIONS WITH PYTHON GUI

RFM ANALYSIS AND K-MEANS CLUSTERING: A CASE STUDY ANALYSIS, CLUSTERING, AND PREDICTION ON RETAIL STORE TRANSACTIONS WITH PYTHON GUI

Authors: Vivian Siahaan, Rismon Hasiholan Sianipar

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